Bangkok--1 Dec--Mazda Sales
New BT-50 Sport Series shines along with the entire portfolio of vehicles that truly reflect Mazda’s authentic sports car sensation
Mazda Sales Thailand unveils the “Sustainable Zoom-Zoom” theme with a stunning showcase of breathtaking iconic sports vehicles at the Thailand International Motor Expo 2008. The event serves as the first and only chance for Thai consumers to take delight in the "Mazda TAIKI", the concept car that instantly transports the viewer’s sense into the future with its advanced design and technologies. Mazda also expresses its appreciation for 57 years of continued support from Thai consumers through unbeatable offers that allow customers to make a purchase decision with ease, such as a baht 100,000 fuel coupon, 0 % interest and extended installment period up to 72 months.
Another exclusive display at the event is the Mazda BT-50 Sport Series, specially modified to reflect an aggressive and extremely sporty stance. The car was produced in limited number and available exclusively at the event at a starting price of baht 659,000 for the Free Style Cab model and baht 730,000 for the four-door or Double Cab model. It comes in two colors — white and blue, and equipped with 2500 cc power commonrail engine and over 10 items of original Mazda body kit - with eye catching side stickers for an enhanced sporty look.
John Ray, Managing Director, Mazda Sales (Thailand) Co. Ltd., revealed that “the Mazda TAIKI reflects one possible direction for the future generation of Mazda sports cars aimed at helping create a sustainable Zoom-Zoom. The fourth concept car in the Nagare design series, Mazda TAIKI, further evolves the “flow” theme to establish a breathtaking presence. Centering around the performance rotary engine sports packaging that is synonymous with the Mazda name, technologies introduced for the Mazda TAIKI include the next-generation RENESIS engine, which sets new standards of environmental and driving performance.
The effect integrates perfectly the design theme to realize unbeatable aerodynamic performance.”
The groundbreaking TAIKI concept, with its winged wheel arches and sleek, flowing design, was instrumental in Mazda winning the coveted 'Grand Prix Du Design' award earlier this year - the ultimate automotive design award. The Grand Prix Du Design applauds excellence in creativity and design over a whole year period.
Set on an area of 1,200 sq.m., the Mazda booth at the 25th Thailand International Motor Expo 2008, held at the Challenger Hall, Impact Exhibition and Convention Center from November 29 — December 10, 2008, features the complete line of Mazda vehicles available in Thailand. The event also serves as the first opportunity for Thai sports car enthusiasts to see Mazda's brilliant future through the most visually exciting concept car TAIKI at close inspection. Booth visitors will also enjoy a special live performance from Mazda.
Several enticing offers await purchasers of a new Mazda car at the Thailand International Motor Expo 2008. The new BT-50 FSC VCD sport pickup with freestyle cab offers a choice of a low down payment, interest free and full coverage insurance, or one baht 100,000 fuel coupon, or a special installment program with monthly payment starting at only baht 5,999. The new Mazda3 offers a low down payment of only 20%, low interest rate starting at 2.99% and full coverage insurance and maintenance package for up to 3 years or 100,000 kilometers. All Mazda owners are also offered a special after-sales service program which includes free check-up for 4 essential systems — engine, suspension, transmission and brake, as well as up to 30% discount on oil change and 10% discount for auto parts. For more information about the campaign, visit Mazda booth at the Motor Expo 2008 or 96 Mazda showrooms countrywide.
Keen sport vehicle enthusiasts should not miss the chance to own a Mazda best-in-class sports car that comes with superb driving dynamics, unparalleled performance, superior handling and optimal safety. Test drive before making a decision.
Mazda has a 57 year-old relationship with Thailand and, through a strong dealer network, will continue playing a major role in the development of the Thai economy. The company aims to be a car company that brings back childhood emotions by providing vehicles that are daring, ingenious and fun through the Zoom-Zoom concept. The company is dedicated to improving and maintaining a high level of user- friendly after-sales services as customer delight is our first priority. Mazda will turn its brand success to benefit its customers by providing a wider dealer network. The company is operated with business ethics and social responsibilities.
Test drive a Mazda3, the powerful Mazda BT-50 pick-up or our MX-5 RHT at our 96 showrooms nationwide. For more information, please contact Mazda Speed line: 0-2661-9880 and 1800-226-408 (up-country free of charge).
For more information please contact:
Pantamas Krikul / Uthai Ruangsak
Mazda Sales (Thailand) Co., Ltd.
Tel: 66 (0) -2686-4900 ext. 4931-2