Bangkok--1 Dec--KTC
KTC bids farewell to Old Year and welcomes New Year with “It’s REAL 2009” campaign consisting of 4 promotions which emphasize on variety and worthiness for all lifestyles and assist in handling the economic recession. It stresses on the concept “KTC card is the only credit card you need because It’s REAL 2009” which consists of 1) KTC Value Pack: Pay less for more with KTC. 2) Dining: Have your meal with the maximum 20% discount with KTC Forever Rewards points 3) Travel: Spend 100 Baht through KTC credit card, receive the maximum of 125 KTC miles 4) KTC Forever Rewards: Redeem with few points or Points for cash (E-Voucher) at more than 3,000 participating stores nationwide. The campaign will start from today to 28 February 2009 with the expectation to fulfill the wishes of customers and boost the card spending up 20%.
Mr. Woravut Nisapakulthorn, Senior Vice President - Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “Toward the end of this year, the country’s economy is under recession although it is the season of spending or high season for credit card business. As a result, KTC needs to analyze the previous spending information and select the promotion that can respond to the needs of customers with the emphasis on economical and reasonable spending, covering every member’s lifestyles. Moreover, we put emphasis on the concept “KTC card is the only credit card you need because It’s REAL 2009” by selecting 4 popular promotions as New Year gifts for members. They are:
1) Pay less for more with KTC Value Pack. Pay the same amount but get more. Purchase KTC Value Pack gift vouchers of the participating stores and get additional gift vouchers with the maximum value of 8%. The information from last year shows that Flexi installment payment category received the highest popularity 77%. The second highest was Shopping category 22%. This leads us to increase the number of partners in these categories and also the benefits : Power Buy — Purchase a 6,000 Baht KTC Value Pack, get an additional 480 Baht for the purchase of Mobile Phone products. HomePro - Purchase a 6,000 Baht KTC Value pack, get an additional 200 Baht gift voucher. Central, Robinson or B2S - Purchase a 3,000 Baht KTC Value pack, get an additional 100 Baht gift voucher.
2) Have a meal with the maximum of 20% discount. Members can use the same amount of KTC Forever Rewards points as the value of transaction to gain the maximum of 20% actual discount for food and beverage at 520 participating branches of partners: Sri Fah and Orangery; and get the 15% discount at 134 participating branches of partners: ZEN Japanese Restaurant, AKA Japanese Restaurant, Sizzler and Laem Charoen Seafood. For this yearend campaign, KTC also adds Nightlife category which is very popular among members to celebrate the greeting season.
3) Spend 100 Baht via KTC credit card and receive the maximum of 125 KTC miles at five-star hotels, airlines, tourist attractions, marriage packages and more than 20 leading travel agencies with 100 branches nationwide. For example, you may book a luxurious room at Best Western Hotel Chain at Pattaya or Chiang Mai for 10,000 Baht and receive the maximum 12,500 miles mileage.
4) Forever Rewards Points: Redeem with few points and points for cash (E-Voucher). One thousand points can be used in place of 100 Baht cash. Members can exercise their KTC Forever Rewards points to redeem any products or services they require at more than 3,000 participating stores nationwide.”
“For this yearend campaign, “It’s real 2009”, we are quite confident that these 4 privileges will prove most satisfying to the members due to the easily used benefits covering all lifestyles. We anticipate that when the campaign is over, the total KTC credit card spending will be as high as 9 billion Baht or a rise of at least 20 %,” said Woravut in conclusion.
For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th.
For more information:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Paradee Thesratanavong Tel. 0-2828-5049
Fax. 0-2828-5046
E-mail: [email protected]