Bangkok--1 Dec--Arc Worldwide
Six exclusive coffret sets from SK-II brings you crystal clear skin as you celebrate and discover the miracle of Pitera
This Christmas, get ready to embark on a discovery journey of SK-II and Pitera, the ingredient at the heart of the brand, with six exclusive Christmas gift sets from the leading prestige skincare brand. For the first time, SK-II is also introducing a limited-edition premium set containing SK-II’s luxurious LxP line.
For close to three decades, SK-II has been a brand trusted and loved by women from around the world and in Singapore, where it is the #1 prestige skincare brand.
The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the extraordinarily soft and youthful hands of the workers. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera?, a naturally-occurring liquid from the yeast fermentation process.
Close to 30 years since its birth, SK-II’s signature ingredient, Pitera, is today affectionately known to women globally as ‘miracle water’ which restores and maintains the skin’s original balance, natural rhythm and inherent beauty. It contains vitamins, amino acids, minerals, and organic acids that work together to allow the skin's natural surface rejuvenation process to function at its prime.
SK-II brand ambassador and leading Japanese model and actress, Koyuki, who acted opposite Tom Cruise in the movie “The Last Samurai”, discovered Pitera close to eight years ago. Her own discovery of Pitera is portrayed in the upcoming television commercial where she visits a sake brewery and discovers the soft and youthful hands of the workers.
“I was visiting my friend, and her younger sister, who was an SK-II beauty consultant, introduced me to the Facial Treatment Cleanser and several other items from the essential care range. The very next day, I could see the difference — my skin seemed so much smoother. I have to admit I was amazed. I was quite young then, and I had never dreamed that just using these skin care products could improve my skin condition so much! That was the beginning of my love affair with SK-II,” said Koyuki.
Also experiencing the miracle of Pitera is award-winning actress and SK-II global ambassador Cate Blanchett. She recently embarked on a three-day journey of discovery in the birthplace of Pitera, Japan, where she experienced the Japanese heritage of the brand and miracle rebirth of Skin and Soul through a series of traditional activities and a tour of SK-II’s research and development facilities.
Women can now discover the miracle of SK-II Pitera? with six exclusive coffret sets for Christmas. Each set is specially designed with the ideal combination of products and features SK-II’s all-time favourite Facial Treatment Essence. A constant companion of many women around the world, SK-II's Miracle Water contains more than 90 per cent Pitera. Other all-time favourites featured in the gift sets include the highly-acclaimed Facial Treatment Mask and SK-II's best-sellers in the age design and whitening range, the Signs Treatment Totality and Whitening Source DermDefinition.
The limited edition Christmas coffrets are the ideal choice for a treat for yourself after a year of hard work, or a special gift of crystal clear skin for your girlfriends.
Celebrate and discover the miracle of Pitera with one of six SK-II Christmas coffrets today:
Set 1: Pitera Discovery Set
Discover the miracle of SK-II with SK-II’s Pitera-rich products that gives you crystal clear skin. Includes the product at the heart of SK-II, the Facial Treatment Essence, which contains more than 90 per cent Pitera and is affectionately known as “Miracle Water”.
Facial Treatment Essence 75ml
Facial Treatment Cleanser 120g
Facial Treatment Clear Lotion 40ml
Facial Treatment Cleansing Gel 15g
Facial Treatment Mask 1pc
SK-II special recommended Christmas price — THB 4,200
Set 2: Pitera Commitment Set
SK-II’s most Pitera-rich products that infuse skin with intense Pitera to deeply hydrate and give crystal clear skin. Includes the all-time favourite Facial Treatment Essence.
Facial Treatment Essence 150ml
Facial Treatment Repair C 30ml
Facial Treatment Mask 3pc
Facial Treatment Cleansing Oil 34ml
Facial Treatment Clear Lotion 20ml
Facial Treatment Cleanser 20g
SK-II special recommended Christmas price — THB 7,400
Set 3: Pitera Radiance Set
A complete whitening set that evens skin tone, disperses existing dark spots and controls the formation of new ones, giving fair and radiant skin. Includes the all-time favourite Facial Treatment Essence, the award-winning Whitening Source DermDefinition and the innovative Whitening Source Derm-Revival Mask that offers intensive whitening care.
Facial Treatment Essence 150ml
Whitening Source DermDefinition 30ml
Facial Treatment Cleanser 20g
Facial Treatment Clear Lotion 40ml
Facial Treatment Cleansing Gel 15g
Whitening Source Derm-Revival Mask 3pc
SK-II special recommended Christmas price — THB 7,700
Set 4: Pitera Revival Set
A complete Age Design set that addresses signs of aging such as dullness, fine lines and roughness. Includes the all-time favourite Facial Treatment Essence and SK-II's best-selling age design innovation, Signs Treatment Totality.
Facial Treatment Essence 150ml
Signs Treatment Totality 80g
Facial Treatment Repair C 15ml
Facial Treatment Cleanser 20g
Facial Treatment Cleansing Oil 34ml
Facial Treatment Clear Lotion 40ml
Signs Eye Mask 1pc
Signs Dual Treatment Mask 1pc
SK-II special recommended Christmas price — THB 8,500
Set 5: Pitera Inspiration Set
The first-ever, limited-edition premium set containing SK-II LxP products — SK-II’s premium, luxury range.
LxP Ultimate Revival Cream 50g
LxP Activating Massage Fluid 200g
Signs Dual Treatment Mask 1pc
Signs Eye Mask 2pc
Facial Treatment Essence 75ml
Facial Treatment Repair C 15ml
SK-II special recommended Christmas price — THB 14,800
Set 6: SK-II Pitera Choices Set
In addition to the above five sets, SK-II is also offering a special personalised gift set which allows you to pick three of your favourite SK-II products and receive the following complementary products:
Facial Treatment Cleanser 20g
Facial Treatment Clear Lotion 40ml
Facial Treatment Repair C 15ml
Signs Treatment Totality 15g
Whitening Source Derm-Revival Mask 2pc
Availability
SK-II Christmas coffrets is now available at all SK-II counters in Central Department Store from
15 October 2008.
About SK-II
For close to 30 years, SK-II has touched the lives of millions of women around the world by giving them the miracle rebirth of skin and soul. The fascinating story behind SK-II began at a sak? brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera?, a naturally-occurring liquid from the yeast fermentation process. Since then, SK-II with Pitera? has become a special secret shared by many celebrities such as Cate Blanchett and women around the world. A leading skincare brand in 13 markets, it continues to deliver the promise of crystal clear skin through well-loved products including the Facial Treatment Essence and Signs Treatment Totality. For the latest news and in-depth information about SK-II, please visit http://www.sk2.com.
For more information: Arc Worldwide Thailand
Siribuddhanadda Dhisanuvongse (Jao Onn)/ Tel +66 2 684 5704 / Mobile + 66 8 1851 9188
Kamonchanok Wattanataree (Kob)/ Tel 662 684 5698/ Mobile 6681 994 9450
Sophana Tanmanatragul (Zona) / Tel 662 684 5694 / Mobile 6681 079 0988