Bangkok--2 Dec--Aziam Burson-Marsteller
Hampers campaign to directly reach shop call free, Big C loyalty customers via a special SMS program. Big C provides New Year hampers to satisfy all levels of customer satisfaction. Big C is applying a strategy of offering vouchers for 600-57,900 baht to customers to stimulate sales at the end of the year.
Ms Jariya Chirathivat, Vice President, Marketing & Communications, Big C Supercenter PCL, said “Big C has arranged a “Smiling with low prices at Big C for 2009” program to celebrate the New Year with customers. We are doing promotions to cover all the different customer segments with special deals for our loyalty customers, of whom we currently have over 1 million, who we can do direct marketing via SMS. AIS Shop Call Free members stand to gain a maximum 300 baht free call charge when purchasing Big C Gift Baskets. Big C is preparing a variety of products so customers can purchase New Year gifts at special prices to meet their needs. Products are ideal for family customers, teenagers, working people, modern people who love IT products, adults and corporate customers. The offers will last from now until January 15, 2009 at all Big C stores."
Big C provides different types of New Year’s hamper formats in the range from 279 — 3,129 baht for consumers from now until January 15, 2009 at all Big C stores. The concept of hamper formats is good quality, low price and satisfaction for both givers and recipients. Big C provides hampers including the Premium hamper, Healthy hamper, Otop hamper, Big C brand hamper and non-alcohol hamper to reflect the Ministry of Public Health’s policy.
The Big C promotion to stimulate consumer purchases of hampers with free vouchers valued at between 600-57,900 baht has the following conditions:
- Buying hampers valued a total of 7,000 baht, will receive a 600 baht voucher
- Buying hampers valued a total of 10,000 baht, will receive a 800 baht voucher and a 100 baht Citibank voucher, totaling 900 baht
- Buying hampers valued a total of 30,000 baht, will receive a 2,600 baht voucher and a 800 baht Citibank voucher, totaling 3,400 baht
- Buying hampers valued a total of 50,000 baht, will receive a 4,500 baht voucher and a 1,900 baht Citibank voucher, totaling 6,400 baht
- Buying hampers valued a total of 100,000 baht, will receive a 13,500 baht voucher and a 1,900 baht Citibank voucher, totaling 15,400 baht
- Buying hampers valued a total of 200,000 baht, will receive a 28,500 baht voucher and a 1,900 baht Citibank voucher, totaling 29,900 baht
- Buying hampers valued a total of 350,000 baht, will receive a 56,000 baht voucher and a 1,900 baht Citibank voucher, totaling 57,900 baht
Moreover, Big C has a free delivery service for customers who have little time and would like to order over 10 hampers at a time.
Most customers will buy hampers at the beginning of December, buy greeting cards and gifts in mid-December and buy products as gifts for New Year lucky draws on Christmas day and buy things to offer to Buddhist monks on New Year’s day. Big C, therefore, has prepared a variety of products for customers to buy for New Year’s gifts at special prices. For example, gifts for IT lovers i.e. mobile phones, notebooks, digital cameras and electronic appliances; gifts for housewives i.e. kitchenware and glassware starting at 79 baht. Household products starting at 199 baht; gifts for kids i.e. dolls with a buy one get one free promotion and the latest Pooh collection. Big C has also prepared decorations for New Year’s at low prices i.e. Christmas trees at 355 baht.
“We estimate that Big C sales of all hampers from all stores this season will be 12% higher than last year,” concluded Jariya.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 66 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Satida or Supaporn
Aziam Burson-Marsteller
Tel. 0 2252 9871