Bangkok--8 Dec--Sino-Pacific Trading
The world famous mineral water company ends this successful year by partnering with world famous designer Jean Paul Gaultier to launch the “Evian by Jean Paul Gaultier” collection. This collection emphasizes the pinnacle of quality that Evian brings to you directly from the source. This partnership will solidify Evian as the ultra premium water brand. The launch of this new collection will also coincide with Evian’s new campaign to target sophisticated working woman who takes great interest in their health and well-being.
Evian, pure mineral water bottled directly from the source.
Evian mineral water originates from the secluded French Alps. It takes over 15 years for the water to be filtered naturally though layers of rocks and sediments while infusing it with natural minerals. The process is done completely by Mother Nature and far away from human hands and environmental pollutants, as well as being bottled directly from the source. The benefit of this purity cleanses your body, expelling foreign and natural toxins that exist within. This natural rejuvenation process guarantees to bring out the youth hiding in all of us. It has natural detoxifying qualities unmatched by anything other product. With a reputation for quality dating back over 200 years, Evian continues to be the leading brand of mineral water unsurpassed by any other brands in global sales. Evian mineral water is truly the fountain of youth.
The bottles mineral water market boom
Khun Marut Chomphootee, Southeast Asia's Zone Director. of Danone Imported Water (Asia) Pte Ltd announced that “Evian is the best selling and most recognized mineral brand around the world. Evian mineral water is known for its purity and natural filtration process that does not involve any man made facilities. Every drop of Evian comes directly from its natural source in the French Alps. Here, pure clear rainwater and melting snow slowly filters down through ancient layers of glacial sand and rock. In a journey that takes over 15 years, the water gradually becomes enriched with essential minerals, unrivaled by any other water.
Sino-Pacific Trading (Thailand) Co., Ltd. is the sole importer of Evian Mineral water since 1993. Presently, Evian is very well known within the hotel and restaurant industry as well as being well
accepted by international travelers and businessmen.
The company’s enormous potential for growth is due in part from people being much more conscious about their health and well-being. Evian has always been the chosen mineral water for middle to high income individuals, especially because of its status as a super premium brand. What makes Evian mineral water so unique is that its filtration process is completely natural, never subjected to any man-made filtration system unlike other mineral water brands. After 15 years for the filtration, Evian water naturally strain though layers of rocks and sediments while infusing it with natural minerals while other brands still uses scientific methods to purify their water. This makes Evian water the only truly natural mineral water.
Evian Limited Edition
Not only do Evian lovers get to enjoy great tasting and healthy mineral water, Evian lovers also will get the opportunity to enjoy Evian memorabilia with its limited edition water bottles. The limited edition water bottle campaign had its debut in 2000 with the “Water Drop Shape” edition which lasted until 2004. The next edition’s campaign was from 2005 until 2007, this campaign showcased the “French Alps Shape” design. In 2008, Evian partnered with world famous designer Christian Lacroix to launch it “Evian by Christian Lacroix” edition. In its latest campaign, Evian has partnered up with Jean Paul Gaultier to create the luxurious limited edition bottles that will surely be an incredibly success and will b e received with great anticipation by the collectors and the general public. Each limited edition bottle will be sold for a limited time for 320 baht and will be available throughout the Kingdom.
“The launch of the limited edition Evian is to reiterate Evian’s commitment to quality and solidify its position as an all natural premium mineral water unlike its competitors. This commitment to quality emphasizes the company’s pledge to the public, especially for those who are conscious and cares greatly of their health and well-being. Evian reflects those individual who values their individuality and the courage to be different from others.“
Evian — the Ultimate in purity
The world recognized Evian as an ultra premium and unique mineral water untouched by man. To emphases this unique quality, Evian has focused its marketing policy to convey to the public the process in which the mineral water is produced. Each drop of Evian goes through a 15 year natural filtration process, while never being in contact with humans until each bottle is sealed. Presently, Evian mineral water is the premier imported mineral water in Thailand as well as in other countries throughout the world. Evian water is distributed at all modern stores as well at all
leading hotels and restaurants. The purpose of launching this limited edition collection is to emphasize the careful attention to quality and detail that Evian exhibits while bottling each individual bottle. To convey this message, Evian has partnered up with world class designers to help convey its message through every individual bottle. It is expected that the campaign will be accept with success, boosting double digit sales growth by the end of this year.
Evian targets the health conscious sophisticated working woman
Next year, Evian will continue to target this group while solidifying its core base even further. It will continue to focus its detoxifying benefits as well as being the founta in of youth to all. The main target group will be the middle to high income working woman aged 20 — 39 who takes great interest with their well being as well as their lifestyles. By choosing Evian as their water of choice, it will reflect their healthy image and as well as their prominent social status. It is well know that women consumers are willing to pay more than men especially if the product will enhance their image and sophistication. The secondary target groups are the foreign tourists with a high purchasing power and other foreigners that live in Thailand.
A Sustainable Growth
Khun Marut Chomphooteep has announced that Evian has focused an incredibly amount of company resource to promote sustainable development and consumer health. It has been the goal for Evian to work with environments to help keep the world green. For over 10 years, Evian has partnered with RAMSAR, and environmental organization committed to protecting marsh lands and communities living around these ecosystems. In Thailand, development projects have been focused around the “Bueng Khong Long”, the wetland in Nong Kai province. Because of the amount of time and effort that will be needed invest in a particular area, this project will continue to focus on the Bueng Khong Long next year as well. The primarily focus is to educate the people on sustainable development while safeguarding the local water systems.
jeeranan limpapas
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