Bangkok--13 Feb--Philips Electronics
Philips Electronics (Thailand) Ltd., led by Mr. Prakorn Makjumroen, Chairman and CEO, has confirmed its commitment with its business partners to distribute Philips lighting products in 2009, with an aim to further strengthen its distribution network to reach consumers nationwide. Philips also unveiled the marketing plan, new lighting products and innovation focusing on energy saving and environmental friendly to emphasis on its No.1 position in Thailand’s lighting market. The event was held on February 4, 2009 at Amari Atrium Hotel.
Under the Best Partnership Program (BPP), Philips has confidently entrusted its business partners with the responsibility to distribute Philips lighting products via traditional trade channel covering. Business partners include:
-Athens Lighting Supplies Co., Ltd.
-SSW Lighting (2006) Co., Ltd.
-T.K.A. Trade Co., Ltd.
-Quality Trading (Hatyai) Co., Ltd.
-QT Lighting Co Ltd.
-S.N.K Thonburi Co., Ltd.
-Eindhoven Electronics Ltd.
-SSW Lighting (2006) Co., Ltd.
-YKT Co., Ltd.
-Taisakol Marketing Limited Partnership.
Mr. Prakorn said that “Philips is confident in its marketing and sales strategy. With the strong distribution network nationwide as well as the new product and innovation in the areas of energy saving and environmental friendly such as the new dimmable energy saving bulbs, LED products, new fluorescent T5 lamp and new consumer luminaires for home, together with new marketing campaign under theme of “Simply Brighter Energy Saving”, will lead the company to retain its No.1 position in Thailand’s lighting marketing for 57 consecutive years in 2009.”