Bangkok--18 Feb--Branded the Agency
Chanintr Living, formerly known as Chanintr Group announced today that as of January 1, 2009, the company would start operating as a new entity called Chanintr Living Limited. Chanintr Group, a group of six operating companies altogether representing over 15 furniture and home accessories brands in the Thai market will be transitioning to operate under one company named Chanintr Living by the end of 2009. Chanintr Living is capitalized at 162 million Thai Baht.
Chief Executive Officer, Chanintr Sirisant said in a statement today, “We have been operating for the past 15 years through 6 different companies with different partners and brands, however, by the end of 2009 we will all be united under one entity that will be able to provide our customers a better experience in decorating their homes and offices."
Chanintr Group reported strong growth in 2008 with an increase of over 50% in sales on a like-brand comparison. “We are very pleased with the results of 2008 as we saw large gains in our high end brands and our office furniture division,” Mr. Sirisant added, “For 2009 we will be focusing our efforts on our infrastructure with special attention being paid to our warehousing, logistics and CRM.”
Mr. Sirisant also noted that Chanintr Living will continue to introduce new brands to the Thai market, having launched Dedon outdoor furniture and Shaw carpet into the market in 2008 , the company will add Posh office systems and Minotti furniture to its group in 2009.
“We are being rather cautious in 2009 but we do believe in the luxury lifestyle market and that there are still opportunities to be found. Our main clients are not changing their standards of living due to changes in their portfolio,” Mr. Sirisant concluded.
Chanintr Living Limited is the leading retailer of luxury home furnishings in Thailand which holds the exclusive distribution rights for the following brands: Barbara Barry, Baker, Christian Liaigre, Dedon, Martha Stewart, Minotti, Hickory Chair, Posh, Sleep to Live by Kingsdown, Kravet, McGuire, HBF, Herman Miller, Shaw, Thomasville and Visual Comfort.
For further information, please contact:
Uracha Jaktaranon/ M.L. Chatramanee Kasemsri
Branded the Agency Tel : 02 650 9090