Bangkok--2 Mar--Mileage
‘Move over Starbucks . . . Here comes CAMUS Toraja Coffee!
The maker of the world-renowned, French Cognac, CAMUS, is introducing CAMUS Toraja Coffee, the world’s best coffee, to Thailand. Today, CAMUS Toraja Coffee is being served in the finest hotels across Europe. It is also used by some of the world's leading airlines as a premium gift for VIP frequent flyers. CAMUS is now announcing plans to set up distributing outlets in the kingdom and throughout the Southeast Asia region.
Since 1863, five generations of the CAMUS family have cultivated a single-minded passion for great taste. Intent on introducing the world to a product base drawn from the rich variety of produce of the Cognac region complemented by the best tastes of more distant lands, the family has always ensured that every CAMUS offering reflects the unique personality of the family.
For more than a century, the house of CAMUS has been known for the quality and inventiveness of its products. “We have always been devoted to enhancing the pleasure of the after-dinner experience. As we continue to pursue that goal today, we are applying to coffee the same blending skills and determinations to accept only the best that have defined CAMUS’ exceptional Cognacs. The result is quite simply the finest coffee in the world.” says Cyril CAMUS, president.
Coming exclusively from the lush Toraja region of central Sulawesi in Indonesia, this superior coffee is deliciously gentle and seductive, with great depth of flavor. The coffee plants grown in this mountainous region at least 1,000 meters above sea-level are famous for yielding a full-bodied Arabica coffee with an elegant personality.
By selecting only the finest grades of Toraja Coffee, CAMUS can ensure that its customers get only the finest quality. CAMUS uses only coffee plants raised in a highland climate with volcanic soil conditions alongside exotic fruits and spices. The small family farms that produce the hand-selected coffee beans use only natural fertilizers and adhere to ancient cultivation and harvesting methods passed down through generations. As a result, CAMUS has the expertise and resources to propose a coffee that offers both distinctive taste and superbly rich flavor.
Mr. Rudy J. Pesik, President of PT. Andalan Pesik International and the sole sub-distributor and the master franchisor of CAMUS Toraja Coffee in Southeast Asia, stated that “We are very excited about our new business venture. We have chosen Bangkok as the first city in Southeast Asia to announce our business expansion plans because we see significant growth potential for the coffee business in Thailand. We plan to make Bangkok our distribution center for the ASEAN Region. Despite the economic crisis that is on everyone’s mind, we have confidence that the Thai economy is heading toward a quick recovery. As a result, there is no better time or place than Bangkok to start a coffee business. CAMUS Toraja Coffee will be available for purchase in high-end supermarkets by the middle of this year. The first CAMUS Coffee Lounge is expected to be opened in the Thai capital by the end of the year.”
Mr. Rocky J. Pesik, Director of PT. Andalan Pesik International, added further that “Thais love the finest things in life and coffee is no exception. CAMUS Toraja Coffee is a gourmet product with a unique personality; I am sure the Thais will quickly learn to appreciate the caramelized aroma and the crisp clean aftertaste that CAMUS Toraja Coffee has to offer. I believe the Thai people will recognize that CAMUS Toraja Coffee is the world’s premium coffee today.”
True coffee connoisseurs recommend that to obtain the authentic taste of any speciality coffee, it is best to savor the blend without adding milk or sugar. To get the full impact of CAMUS Toraja Coffee, we recommend that 2 rounded tablespoons of the ground blend be added to every 200ml of water that has been heated to between 82 to 88 degrees Celsius. For a marriage truly made in gourmet heaven, nothing can beat a cup of CAMUS Toraja Coffee with a glass of CAMUS’s superb, aromatic Cognac.
For more information on the press release,
Please contact Khun Vichai Lertritchai
at(662) 637 7878 or (6681) 871 4588
or Khun Chonticha Choochart (6681) 440-3896