Bangkok--4 Mar--Hill & Knowlton
Tesco Lotus and True recently announced a strategic business partnership at a press event, held at Tesco Lotus Plus Shopping Mall. which aims to create value for customers and earn lifetime brand loyalty by bringing new technologies closer to Thais nationwide
This collaboration will bring the latest technologies closer to Thais through “True Shop,” a new format of convergence service centre. A first in Thailand’s retail business, it will allow customers to buy the iPhone3G, at the “True Shop” in Tesco Lotus stores. Technical assistance will be provided by ‘IT Friend’ that will guide customers through the iPhone3G technology. Customers can also access WiFi service in 80 Tesco Lotus hypermarkets and Tesco Lotus Value stores nationwide. The True Shop is now open in 23 Tesco Lotus stores in Bangkok and neighbouring areas, expanding to 80 stores by April of this year.
Gwyn Sundhagul, Tesco Lotus Director and Chief Marketing Officer (left) and Papon Ratanachaikanont, True Corporation Assistant Vice President and CEO and True Lifestyle Retail Managing Director (right) announce the strategic business partnership, which aims to create value for customers by bringing new technologies closer to Thais nationwide though “True Shop,” a new format of convergence service centre. A first in Thailand’s retail business, it will allow customers to experience True Shop at 80 Tesco Lotus stores nationwide by April this year.
From left — Veena Aranyakasem, Tesco Lotus senior vice-president for Mall and Media; Gwyn Sundhagul, Tesco Lotus Director and Chief Marketing Officer; Papon Ratanachaikanont, True Corporation Assistant Vice President and CEO and True Lifestyle Retail Managing Director; and Mr. David J. Mayer, a world-renowned designer from WhiteSpace, at the announcement of the strategic business partnership between Tesco Lotus and True Corporation, held recently at Tesco Lotus Plus Shopping
For further information about Tesco Lotus, please contact
Natha Reungdechatorn / Saransri prawatpattanakul
Hill & Knowlton Thailand
Tel: 0-2627-3501 ext. 112, 208
Mobile: 08-1850-9390, 08-9109-8980
Email: [email protected]