Bangkok--25 Mar--Mazda Sales
First and only chance for Thais to see the latest concept car of the forthcoming Mazda2 and featuring the new face of the world’s favorite sport roadster MX-5
Mazda Sales Thailand takes full advantage of a larger-than-ever exhibition to showcase the spirit of Mazda’s “Sustainable Zoom-Zoom” technology development vision at the Bangkok International Motor Show 2009. This will be the first and only chance for Thai consumers to take a close look at the Mazda SASSOU, 3 Door Hatchback concept car conceived by Mazda’s advanced evolution that serves as prototype for the highly-anticipated Mazda2. To express its appreciation for 58 years of continued support from Thai consumers, Mazda also launches the irresistible “Mazda Hot Deal” campaign that will allow customers to own Mazda vehicle easily, with such offerings as low installment payment starting from baht 5,999 per month, and an interest rate starting at only 0.7% for the BT-50 pickup and 2.79% for the Mazda3.
John Ray, Managing Director, Mazda Sales (Thailand) Co., Ltd. revealed that “we planned to showcase the entire portfolio of vehicles that truly reflect Mazda’s authentic sports car sensation in a larger-than-ever exhibit space at the Bangkok International Motor Show at BITEC during March 26 — April 6, 2009. Thai consumers will have chance to take delight in the Mazda SASSOU, the latest Zoom-Zoom concept car that serves as platform for the development of Mazda’s B-segment vehicle — the Mazda2. Sharing center stage at the event are the new face of Mazda MX-5 sport roadster, the Mazda3 Special Edition MOVE Series, the new Mazda3 sport sedan and Mazda BT-50 sport pick-up that comes with superb intelligent DE-S suspension. Visitors will also enjoy a spectacular live performance as well as special offers from “Mazda Hot Deal” campaign.
The new face of MX-5, to be on display at the Motor Show, is conceived as a sport roadster that truly reflects Mazda’s philosophy of 'Always the Soul of a Sports Car' in every car they build. The car is the ultimate expression of ‘Zoom-Zoom’ driving excitement that renders the unique feeling of oneness between driver and car. The MX-5, currently in its third-generation, has enjoyed constant popularity since its first launch in 1989 with aggregate production worldwide reaching 800,000 units at the end of October 2008. Featuring 2,000 cc. MZR engine with 160-horsepower and 6-speed Activematic transmission, the new MX-5 embodies refinements for an even purer experience of Jinba-Ittai - the unique feeling of oneness between driver and car that has distinguished the MX-5 since its inception. The car still retains all its original spirit of irresistible sport car that offers optimal driving enjoyment.
According to Sureetip La-Ongthong, Marketing Director, Mazda Sales Thailand, “For those who are looking for a new car, we have irresistible “Mazda Hot Deal” offerings for the purchase of all Mazda models at the event. The new Mazda3 and Mazda3 Special Edition MOVE Series offer a low down payment of only 20%, low interest rate starting at 2.79% and full coverage insurance and maintenance package for up to 3 years or 100,000 kilometers. The new BT-50 sport pickup offers a special installment program with monthly payment starting at only baht 5,999 , low interest rate starting at only 0.7% and full coverage insurance. Purchasers of the new MX-5, the world best-selling sport roadster, will receive a warranty for up to 5 years or 140,000 kilometers, a maintenance package for up to 3 years or 100,000 kilometers and full coverage insurance. In addition, all Mazda models offer official warranty for up to 3 years or 100,000 km.”
Mazda SASSOU
The Mazda SASSOU epitomizes Mazda’s latest design of lightweight, urban vehicle for young, first car users that makes everyday city driving fun, highly practical, economical and aiming for clean emissions. A sleek, 3-door hatchback, it employs evolved Zoom-Zoom exterior design language with youthful lightness and unique hidden features. Combined with aerodynamic techniques to lower drag, the Mazda SASSOU design concept indicates the potential of the Mazda B-car to meet strict European CO2 regulations in the future. Mounted with a three cylinder 1.0-liter DISI turbo gasoline engine and idling stop feature that automatically shut down the engine to prevent idling, it is conceived as a lightweight, fuel-efficient, urban vehicle for young, first car buyers that can make city driving Zoom-Zoom, fun and highly practical.
New Mazda MX-5
The new Mazda MX-5 RHT is a compact, lightweight sport convertible roadster with perfect handling. Currently in its third generation, the new MX-5 RHT comes with enhanced athletic stance, more spacious interior and powerful performance as well as boasts the world’s fastest-folding powered retractable hard-top— up or down in just 12 seconds. The car is powered by a 160-horsepower, 2.0-liter, double-overhead-camshaft, four-cylinder engine with variable intake-valve timing and Variable Intake System and 6-speed Activematic transmission. Wide wheel base, ideal 50:50 front/rear weight distribution and double-wishbones suspensions up front and multi-link suspensions at the rear offer perfect handling. Four wheel disc brake with ABS and EBD help distribute brake force and shorten braking distance. The Dynamic Stability Control (DSC) system supports linear and confident driving by helping to prevent loss of control when cornering while the Adaptive Shift Active Adoptive Shift (AAS) enhances the sporty driving experience. The larger body and more weight of the new MX-5 offer enhanced fun-to-drive attribute. The interior features include sporty seat with metallic details, aero board wind control system, silver painted side indicator ring, 6-disc CD-player with 7 speaker premium Bose system. Safety features include immobilizer key and front and side SRS airbags as standard equipment.
Mazda3 MOVE Series
The Mazda3 Special Edition “MOVE Series” is unique 5-door sport hatchback developed based on Mazda MPS concept and is available in two engine variants — 1.6-litre and 2.0-litre. The 1.6-litre Mazda3 “i-MOVE”, in which “i” stands for “intelligent”, features best value sport vehicle concept with extensive accessories for more athletic stance and value. The 2.0-litre Mazda3 “S-MOVE”, in which “s” stands for “sport”, comes with Mazda’s world-renowned MPS sporty-styled front skirt for more muscular stance, touch screen LCD DVD player and built-in GPS navigation system. The Mazda3 Move Series comes with a very limited number of only 300 units.
Keen sport vehicle enthusiasts should not miss the chance to own a Mazda best-in-class sport car that comes with superb driving dynamics, unparalleled performance, superior handling and optimal safety. Special campaigns are available only at the event, until April 6, 2009.
Mazda has a 58 year-old relationship with Thailand and, through a strong dealer network, will continue playing a major role in the development of the Thai economy. The company aims to be a car company that brings back childhood emotions by providing vehicles that are daring, ingenious and fun through the Zoom-Zoom concept. The company is dedicated to improving and maintaining a high level of user- friendly after-sales services as customer delight is our first priority. Mazda will turn its brand success to benefit its customers by providing a wider dealer network. The company is operated with business ethics and social responsibilities.
Test drive a Mazda3, the powerful Mazda BT-50 pick-up or our MX-5 RHT at our 95 showrooms nationwide. For more information, please contact Mazda Speed line: 0-2661-9880 and 1800-226-408 (up-country free of charge).
http://www.mazda.co.th
Zoom-Zoom: We put a little sport in everything we do.
For more information: Please contact Pantamas Krikul / Uthai Ruangsak
Mazda Sales (Thailand) Co., Ltd. Tel: 66 (0) -2686-4900 ext. 4931-2