Bangkok--25 Mar--SCB Asset Management
“Jotika” announces the new SCBAM Policy for 2009, focusing on various customers groups and building teamwork with service development to achieve target asset growth of 20%
Ms. Jotika Savanananda, President of SCB Asset Management Co., Ltd., reveals 2009’s policy that SCBAM will continue its existing strategic business policy and sharpen business competitiveness for long term success by concentrating all involved parties including customers, sales unit and staff to provide the most benefit to stakeholders and investors.
Ms. Jotika mentions that from her past 13 years of experience in asset management industry, the company’s key success factor has been not only the individual expertise and professionalism of the staff but also teamwork under the “one voice one company culture”. Service mind is also the most important qualification of SCBAM’s staff.
As the President of SCBAM, Ms. Jotika has set aggressive business plan focusing on target segmentation which is divided into 3 groups: retail investors, institutional investors and high networth investors. The business plan has 4 major prongs to support its company’s sustainable growth: firstly, to continuously develop the right product for unit holder by concentrating on the low risk investment fund with a high return than the bank’s interest rate.
Secondly, to increase the teamwork capabilities to support the demand of each group of customers, especially the ability to provide investment management consultancy for asset allocation. For retail investors, there will be a separate team of professionals to provide consultancy on asset management investment via Siam Commercial Bank PLC’s staff.
Thirdly, to develop new distribution channels apart from SCB’s branches to directly penetrate to various types of investors by selling agents, private wealth, corporate customers and institutions. This also includes e-channel to provide convenience to the customers.
“Fourthly, to build more strong base of organization by developing work process to align with the company’s goals. Apart from good governance, the company must have corporate culture that emphasizes on teamwork with full responsibility, honesty and integrity.” added Ms. Jotika
Recently, the Siam Commercial Bank has provided its full support to sell SCBAM’s products through its nearly 1,000 branches nationwide, including the SCB Easy Net. However, the company has plans to provide new innovative services and build a strong relationship with the customers. CRM activities will be organized for each customer groups by SCBAM.
Nevertheless, competition in 2009 is getting intense because it would be difficult to find good products with low risk; and there are more corporate competitors in the market — issuing corporate bond with high return to attract customers to invest directly. The company sets target at 20% asset growth which equals to the total growth rate of the asset management industry or approximately new investment worth 7.5 trillion baht.
Currently, SCBAM has a total asset management value 386,512,051,898.56 baht (Increase 28,054,619,665.10 baht from the end of 2008) divided into mutual funds, holding the highest market shares with a net assets value 322,174,895,717.77 baht (Increase 23,835,166,747.86 baht from the end of 2008) , provident funds with net assets value 59,823,157,397.70 baht (Increase 5,802,914,943.37 baht from the end of 2008) and private funds with total assets management value 4,513,998,783.09 baht (Decrease 1,583,462,026.13 baht from the end of 2008). (Information as of March 20)
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