Bangkok--1 Apr--4D Communications
Castrol launches “Castrol Edge Sport” engine oil with 10W-60 and 0W-40 specifications for performance and fuel economy through spectacular movie “The Fast and Furious 4”
- Castrol website www.castroledgethailand.com launched along with series of activities
to take brand to the top -
Castrol engine lubricant gets aggressive to attract customers using both sport and regular automobiles, who demand performance at every level and long-term engine protection, after realizing the number of consumers caring for their vehicles is growing continuously. The company launches the latest engine oil Castrol Edge Sport with 10W-60 specification for the first time in Thailand and 0W-40 specification in new formula. Both innovative engine oils help maintain maximum horsepower for up to 45% longer than other lubricants, while enhancing excellent fuel economy.
Castrol also shows off its supremacy through the latest high-speed action-packed Hollywood attraction “The Fast and Furious 4”, which highlights fast and performance driving. This is accompanied by the performance quality and protective feature of the latest engine oil to ensure utmost confidence. The company is confident that Thai consumers will welcome the latest products from Castrol. Website namely www.castroledgethailand.com or www.castroledge.com is created to offer tips in engine care and to serve as a window for opinions among car lovers with constant activities to maintain polularity.
Mrs. Kunnikar Kanatharana, Marketing Operation Controller of BP-Castrol (Thailand) Limited, manufacturer and distributor of 100% synthetic engine oil “Castrol Edge Sport”, disclosed that the current engine oil market was valued at over 14 billion baht. The number was believed to increase by 5% by the end of this year. “With such a trend, Castrol as one of the market leaders, is introducing 2 new formulas of performance engine lubricant under the Castrol Edge Sport series — the Castrol Edge Sport 10W-60 and Castrol 0W-40. The former with the latest specification is launched in Thailand for the first time to please sports care drivers and race car owners, while the latter help enhance the performance and fuel economy with longer engine protection. Both engine oil products are highly resistant to heat and able to help maintain the maximum horsepower by up to 45% longer than other lubricants in the market. The company is confident that the products will be welcome by Thai motorists like before to help make this year’s sales exceed the industry’s average growth.
“Thailand is one of the countries whose number of car lovers is growing as evident through the growing business of car care services, which expanded continuously and had become a pivotal mechanism in promoting sales of related products. The trend of motor sport, sports cars and classic collectible vehicles is also growing, prompting the demand for performance engine oil to increase. Most importantly, the current economy is forcing consumers to be careful with their pending and look out for products with quality that offers long-term benefits and great value for money. We have earlier launched Castrol Edge 0W-40 for regular vehicles and Castrol Edge Pick-up 5W-30 for pick-up truck. The 2 products were well accepted by the market due to the excellent product quality. This proves that pricing is not an obstacle as long as the quality can serve the demand, which is the essence of today’s consumers. This has prompted Castrol to develop new products to cater to greater needs of motorists around the world and that became Castrol Edge Sport 10W-60 and 0W-40 in new formula in 2 packaging sizes, 1-liter and 4-liter packaging available nationwide,” she said.
As for the launch of the 2 new formulas of Castrol Edge Sport, the marketing director of BP-Castrol (Thailand) said her company chose to introduce the products through the latest Hollywood mega movie “The Fast and Furious 4”, where people can see the real use of Castrol engine oil. “The movie is scheduled for screening starting April 2, 2009. In addition, the company also launches a www.castroledgethailand.com to exclusively serve as the bridge for speed lovers who would like to maintain their engine performance at top form. We will have activities for web visitors to joy and win prizes along with receiving valuable advice on how to take care of the engine to make the society of Castrol Edge Thailand prosper. Members of Club Edge have the right to win various prizes including IPOD TOUCH 8GB, The Fast and Furious 4 movie tickets, FF4 jackets from Castrol Edge Sport and 100% synthetic lubricant products from Castrol,” she explained.
The latest in engine lubrication from Castrol are 100% synthetic in 2 new formula namely:
Castrol Edge Sport 10W-60
The 100% synthetic engine oil is perfect for super cars and high performance vehicles or even race cars. It is a product of special formulation that contains Di-ester Booster, developed for endurance sports cars that require high-speed driving and high revolution load. This latest innovation allows Castrol Edge Sport 10W-60 to maintain maximum turbo pressure and maximum horsepower by up to 45% longer than other synthetic oil. It is highly resistant to heat and helps clean dirt deposits.
Castrol Edge Sport 0W-40 new formula
This 100% synthetic engine oil is perfect for modern and regular vehicles that demand high performance.
It is a product of special formulation that helps maintain the level of maximum horsepower longer than other synthetic oil by as much as 45% with certificate for the European M111FE standard tests. It also protects engines when extremely hot and cold. It is suitable for turbocharged engines and those hooked up with DPF exhaust system. It is no doubt the supreme engine oil leading car manufacturers need.
Experience the superior performance at www.castroledgethailand.com or www.castroledge.com
For more information, please contact PR Agency:
4D Communications Co., ltd.
Wipavaris Ketpama or Jajiyap Pengpun or Chawissara Sumritnorapong
02-951-9119, 084-155-1987, 087-496-8462 and 081-890-3568