Bangkok--23 Apr--Philips Electronics
Mr. Istvan Kuti, General Manager of Consumer Lifestyle Sector, Philips Electronics (Thailand) Ltd., launched new global consumer campaign ‘Philips, of course’ aiming to reinforce Philips’ product superiority and show that the Philips brand remains the best choice for consumers. The campaign is globally announced today (April 23, 2009).
Today (April 23), 4,000 Philips employees worldwide in thirty six countries all round the world visit more than 10,000 retail stores to promote the ‘Philips, of course’ message on Philips In-Store Excellence Day, 23 April 2009. Teams delivered creative and eye-catching point of sale materials carrying the campaign slogan being stickered on Philips products under this campaign to reaffirms our commitment to offering the best solutions and quality through products which consistently outperform the competition to serve consumer’s demand and lifestyle.