Bangkok--22 Apr--DC Consultants and Marketing Communications
Crawling and toddling champions from four regions of Thailand competed today in the national championship of BabyLove Enjoy Rally organised by DSG International (Thailand) at Future Park Rangsit.
By celebrating the bond between mother and child, the rally aims to promote understanding of child development and enhance the company’s relations with consumers.
“BabyLove activities have been promoting consumer relations and the cause of child development for three years,” said Justine Wang, regional marketing manager, DSG International (Thailand) Plc. “This year’s BabyLove Enjoy Rally encourages children to express their enjoyment of art, dancing and playing with mothers and children to enjoying the activities together.
“We received more than 1,800 applicants at the regional contests, and the winners are taking part in the national championship today. Greater brand awareness generated by the competition is expected to help raise our market share from 15 to more than 20 per cent, and the five-billion-baht child diaper market is projected to grow by at least five per cent from last year.
Categories in the final competition of BabyLove Enjoy Rally were Junior crawling-toddling competition and the Senior free-running competition. The 12 winning mother and child teams from four regions were given three tasks: going through obstacles to the finish line, dancing to the music, and finding objects in particular colours from the ball pool.
The national champion in each category was awarded a trophy, a cash prize of 50,000 baht and BabyLove products. The first runner-up received an honour certificate, a cash prize of 30,000 baht and BabyLove products. The second runner-up received an honour certificate, a cash prize of 20,000 baht and BabyLove products.
Dr. Jitra Wongboonsin gave advice to the contestants at the event as well as providing information about child development support. Guests sharing their experiences at the talks were Buai-chettawut, Tuk-Chanokwanan and their daughter Praew. There were also performances by the Pom Pom Kids and a children’s band.
“BabyLove will continue these fun activities every year in order to raise awareness of child development and to reach out to more of our target customers,” said Justine.
“We’re committed to enabling children to have freedom to experience the world with their family for the fullest development of their IQ and EQ.”
Note to Editor
DSG International (Thailand) Plc is the manufacturer and distributor of disposable child diapers under the BabyLove, Fitti brands, as well as disposable adult diapers under the Certainty and Dispo123 brands. Further information about the company can be found at http://asia.dsgil.com/main.php
For more information, please contact :
DSG International (Thailand) PLC.
Tel: 0-2933-2921, 0-2514-0675 DC Consultants and Marketing Communications Ltd.
Pimpakarn Chaisung / Piyawan Sriwai / Montira Ningsomboon / Chanida Apphathornkul
Tel: 0-2610-2364-5