Bangkok--6 May--Verve
Diethelm Limited, the Thai distributor of Levi’s jeanswear, introduces Levi’s 501 Eco, the first lineup of jeans that are made from 100% organic cotton. In addition to the production process that takes special account of eco-friendliness, the collection of low-rise jeans focuses on the design that delivers great fit and wearing comfort for freedom of movement, especially from hip down to thighs. Creative coloring techniques give the jeans increased visual dimension of light and dark shades. The jeans carry a white cotton fabric tab with brown and green ‘Levi’s’ sign-off.
Explore the range of Levi’s 501 Eco jeans at Levi’s Mega store and 20 Levi’s Shops in leading department stores nationwide and on www.levismagazine.com
About Organic Cotton
Organic fiber farming is an outgrowth of the organic food industry. Organic cotton farming starts with seeds that have not been genetically modified or treated with pesticides or fungicides. During the growth phase, weed control is achieved through hand hoeing or physical removal and pest control is accomplished through the use of natural predators, trap crops and other biological and cultural practices. Harvesting relies on a seasonal freeze for the defoliation and extraction of the useful cotton bud. From growth through harvesting, the process is monitored according to a set of standards carefully tracked by associations such as The Organic Trade Association. (Source: Organic Exchange, “Organic Cotton: Growing Together,” 2005.)