Bangkok--14 May--KTC
KTC establishes long-term relationship with hi-end credit card members. Organize exclusive workshops starting with ISOPTIK, the hi-end eyeglasses center, focusing on members who care for their eyesight and want to pay less.
KTC created VIP society to establish long-term relationship with hi-end credit card members of both KTC VISA Infinite and KTC World MasterCard by offering them valuable exclusive experience. KTC first cooperates with ISOPTIK, the leader of lens structure design and producer of hi-end world class progressive glasses, to organize a special workshop under the concept “The Revolution of Vision,” which suggests the eyeglasses for personality improvement, introduces how to select the lens that makes vision superior to normal eyesight and offers various gifts and privileges at ISOPTIK on the 4th Floor of Erawan Shopping Center, Bangkok.
Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited said “This year KTC marketing strategy emphasizes on 2 sectors: maintaining the existing member base by providing with privileges and values to cope with the present economic situation, and placing greater importance on hi-end customers which is the continuous marketing policy after the official launch of KTC VISA Infinite and KTC World MasterCard credit cards at the end of the last year.”
“KTC spends long time to study customers’ spending behavior to evaluate the need and lifestyle of each member as the guideline to organize the marketing activity to establish long-term relationship with customers. Therefore, since the 2nd quarter KTC will plan the exclusive activity to offer the valuable experience that members have not yet found anywhere, especially for the members of KTC VISA Infinite and KTC World MasterCard credit cards in order to establish relationship and return benefits to the hi-end customers. At present, KTC has over 1,000 members holding hi-end credit cards.”
“For this first activity, KTC cooperates with ISOPTIK the hi-end eyeglasses center, the leader of lens structure design and producer of hi-end world class progressive glasses, to organize the activity under the concept “The Revolution of Vision.” The VIP members will have opportunity to experience the most advanced optometric technology including the uniqueness of progressive lens in person under one-on-one instruction of an expert. Moreover, there will be the workshop advising how to select the frame and lens color to enhance the personality of the eyeglasses wearer.”
Mr. Somboon Namtipchantachareon (Master Bobi), Managing Director, ISOPTIK the hi-end eyeglasses Center said “This cooperative activity with KTC is an excellent business opportunity because KTC has a premium credit card member base in Visa Infinite and World MasterCard which are the highest classes of credit cards in the world. As a result, the privileges that ISOPTIK and KTC prepare for the participating members will exactly respond to the need of the members. Furthermore, the hi-end member base of over 1,000 card members will be able to help us effectively in our public relations activities and attempts to broaden our clientele.”
“Organizing a special activity exclusively for credit card members of VISA Infinite and World MasterCard is the beginning to learn and respond to the spending behavior and the interest of individual members so that KTC can select the best things that respond precisely to the need of customers.” Mr. Thawatchai said in addition.
“KTC VISA Infinite” and “KTC-Royal Orchid Plus VISA Infinite” credit cards were initially launched in 2006 with the major aim of offering superior privileges to those of any other credit cards to VIP members consisting of top administrators, business owners, politicians and celebrities. They are also the highest level of VISA credit cards of which members must be exclusively invited to apply. At present, there are total 493 members.
“KTC-Royal Orchid Plus World MasterCard” credit card was initially launched on 30 October 2008. It was and remains the first card in Thai credit card business that members can order the precious gem-decorated credit card “The Jewel” which is specially decorated with three cut diamonds weighing 0.06 karat in total and 6K gold valuing over 10,000 Baht. It is also the first and highest level MasterCard credit card in Thailand and offers membership via invitation only. At present, there are total 358 members.
For more information, please contact KTC Phone at 0-2665-5555 or visit www.ktc.co.th.
For more information, please contact
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Paradee Thesratanavong Tel. 0-2828-5049
Fax. 0-2828-5046
E-mail: [email protected]