Bangkok--24 Jun--Yum Restaurants International
Pizza Hut reviews the first half year performance of 2009 which is as planned. As a market leader, Pizza Hut declares the business strategy to strengthen the brand. The focal point is gearing towards great success in the second half of 2009.
Mr. Sran Smutkochorn, Managing Director of Yum Restaurants International (Thailand) Co., Ltd. Reviews the first half year performance of Pizza Hut with the satisfaction growth 12%. The proportion between home service VS dine-in is 60:40. At this point, Pizza Hut has already expanded 6 branches and reached 81 branches nationwide as the coverage has reached 100% service area for the first time. For the second half year expansion, Pizza Hut plans to booze more 15 branches with 150 million Baht investment in the second half year.
Mr.Sran has also added “Merging cannot decide from one side alone. However, both Yum Restaurant International (Thailand) Co., Ltd and Central Restaurant Group Co., Ltd. have agreed to separate Pizza Hut brand for higher potential and efficiency while maintaining business relationships.
In conclusion, Pizza Hut remains number one in the Top of Mind Brand Awareness according to the research which is comparing to other pizza brands.
Mrs. Nongnuch Buranasetkul, Marketing Director of Pizza Hut, Yum Restaurant International (Thailand) Co., Ltd. Reveals the marketing strategy to strengthen the brand that Pizza Hut will be more up-to-date to today’s people lifestyle. To begin with, Pizza Hut has refreshed brand image under the “Hot” concept. Certain outlooks have been remarkably changed such as uniform, pizza box, POP. In addition, in term of product ranges, Pizza Hut offers food innovations apart from pizza category which are side-item, spaghetti, Cheesy Baked Rice, drink and dessert.
In addition, Pizza Hut takes partnership to strengthen the brand while offering more convenience for consumers. Recently, we has corporate with Manchester United Bar and Restaurant, the global standard lifestyle bar, serving the first kitchen outside Pizza Hut restaurants.
Finally, Mr. Sran Smutkochorn reinforces with confidence that Pizza Hut’s business plan and marketing strategy will strengthen the brand while solidly grow because of our own capability and quality we have served with honesty.
Communications Department, Yum Restaurants International (Thailand) Co., Ltd. 0-653-2900 ext. 6219
Krirkkrai Vittayasongkor [email protected]
Ornratt Jariyasathien [email protected]