Bangkok--3 Jul--PR & Associates
- New look of Central Credit Card and new partners revealed as part of “Your Identity… Anywhere” campaign
- Rreinforces leading position among retailer cards
- Customers can enjoy greater benefits everyday both in Central Department Store and beyond.
Central Credit Card today launches its new 300 million baht “Your Identity… Anywhere” marketing campaign. The campaign aims to provide customers with the spending power which suit their lifestyle and budget, enabling them to express their identity through a single card — the Central Credit Card.
The new card offers unbeatable value and even more privileges than before as Central Credit Card has teamed up with new partners to give customers greater choice and even greater rewards. In addition to privileges inside the Store, customers will be able to get special treatment and rewards at their favorite restaurants, hotels and resorts, cinemas, fitness centers, travel agencies, hospitals, gas stations, spas and beauty establishment across Thailand. The Card even gives privileges when used abroad with customer enjoying 1 per cent cash back on every purchase made internationally.
In addition to the new benefits from new partners which are embedded into the card core offerings, Central Credit Card will kick off the campaign by offering 5% on-top discount everyday on purchases inside Central Department store and 5% cash back on spending at any gasoline stations nationwide.
Montri Sithiyavanich Managing Director, General Card Services, Central Credit card provider said “The launch of the new look of Central Credit Card, together with enhanced privileges is the result of extensive market research into consumers segments and needs. We found that consumers are looking for a single card that can fulfill all their financial and lifestyle needs, a card that rewards greater spending not only with discounts but also other privileges which provoke emotional rewards. Our new Central Credit Card meets all those requirements, plus many more.”.
The Central Credit Card is already the most popular card used by shoppers at Central Department Stores and their subsidiaries, accounting for 40 per cent of total sales in the store. The revamp of the Card looks and features promises to further strengthen this position by capturing an even greater share of the market. Promotion for the Central Credit Card, a new television commercial to be aired from July 1, 2009, will help to raise awareness of this innovative and market-leading product.
Montri adds that “For the first half of 2009, Central Credit Card held a strong leadership position among retail cards, enjoying a 45% share of the market. With our new innovative marketing campaign, appealing card design, and exclusive privileges and offers, we believe that we can increase our credit card base to 850,000 cards, with spending increase by at least 10%. We remain fully confident that the new Central Credit Card will prove to be hugely popular with the public.
For more information, pleas contact:
Wanvipa Arunphan
PR & Associates
Tel. 02-651-8989 # 331 Fax: 02-651-9649
Email: [email protected]