Bangkok--8 Jul--Ogilvy & Mather Advertising
Ogilvy and Mather Thailand garnered two Silver Lions from the Cannes 2009, one for KASIKORNBANK’s K-SME credit TV commercial and another one for ?USTHOF knife’s print ad. The double win made Ogilvy and Mather Thailand the only agency in Thailand to win silver accolades in this year’s Cannes.
Ms. Punnee Chaiyakul, Vice Chairman of Ogilvy & Mather Thailand and Managing Director of Ogilvy & Mather Advertising, said that this is the first time in Thai advertising industry that a commercial bank’s TVC campaign won this prestigious international advertising award.
“This achievement is credited to our team’s passion to create “great work that works” and their ability to come up with the Big Idea that has creative value and also effectively helps our client succeed in their business. Three months after the launch of this advertising campaign, KASIKORNBANK was able to generate new business worth Bt15,632 million,” said Ms. Chaiyakul.
The winning K-SME credit campaign comprises two TV commercials titled Quick and Long. The campaign aimed to create awareness among Thai SMEs of KASIKORNBANK’s superior credit service, the fast three-day approval process, quick 10-day loan release, and up to 10 year repayment period.
The other silver winner from Ogilvy and Mather Thailand is the print ad called “Rind” for ?USTHOF knife from Germany, imported by Verasu Retail. It successfully conveyed the key features of the knife — form, function and uncompromising quality — through an attractive visual. The ad’s visual shows that the knife makes cutting fish, pork or beef as easy as peeling fruits.
“Through our team’s passion for our clients’ business and close relationship with the clients, our team understands clearly the client’s challenges and needs. This enables us to gain insight, create brilliant ideas and be able to deliver great work that helps our client communicate effectively and achieve their business goals. These ads’ creative value has helped us win awards in the local, regional and global levels,” said Mrs. Chaiyakul.
Ogilvy & Mather Advertising
For further information : Punnee Chaiyakul
Tel. 0 2205 6000