Bangkok--13 Jul--Thai Union Frozen
Thai Union Frozen Products, PCL (TUF), Thailand's major producer and exporter of frozen and canned seafood products, announced that it has recently adjusted the management structure at its key US subsidiaries, Tri-Union Frozen Foods (Chicken of the Sea Frozen Foods) and Empress International, which are now both headed by the single management team in order to enhance marketing and management capabilities in executing the firm’s future business plans. The change is expected to result in faster response to customer needs, as a part of Thai Union Group's growth strategy. The group targets 8-10% revenue growth in USD terms, or 15% in Thai Baht term, in 2009.
Thiraphong Chansiri, president of TUF, revealed that the merger of the management teams from the two subsidiary companies, Tri Union Frozen Foods, LLC, owner of the brand "Chicken of the Sea Frozen Foods" and Empress International, owner of the brand "Xcellent", both of which are doing business in the frozen seafood market, was aimed at achieving greater flexibility in their operations.
"We are setting clear business directions and strategies to build our strength and prepare for future plans amidst changing market conditions and consumer preference," said Mr. Chansiri.
He further stated, "During the past year, both companies showed remarkable sales figures, providing satisfying business results to Thai Union Group. As the US market is still suffering from the economic slump, it is vital that we can adjust our strategies quickly to respond to fast changing conditions. We believe that by merging the two management teams would enhance our ability to set effective business strategies, especially with respect to cost management. We are combining the strengths of the two companies to build a strong foundation for sustainable growth in the US market, which should benefit Thai Union Group immensely.”
Mr. Bryan Rosenberg, the current president of Tri-Union Frozen Foods Products, LLC, will also assume the position of the president of Empress International Ltd. Mr. Rosenberg has more than 20 years of experience in the seafood business, and has been very successful in implementing sales and marketing strategies at Tri-Union Frozen Foods Products since its inception in 2006. TUF is confident that Mr. Rosenberg’s expanded role will add strength to both companies to thrive in the increasing competitive market conditions that lie ahead. The company also predicts that the move will enhance its ability to adapt quickly to changing trends and creating the best experiences for customers who will help the two subsidiaries achieve long term growth.
On this occasion, Mr. Rosenberg stated that he intended to put his best efforts in formulating and executing business strategies to generate continuous growth for the Thai Union Group.
For more information please contact:
Corporate Communications Department
Thai Union Frozen Products PCL.
Tel.0-2298-0024 ext. 675-678