Bangkok--27 Jul--4D Communications
Mrs. Kwankamol Yensabai Smith, Senior Manager, Protex Product, Colgate Palm-Olive (Thailand) Cp., Ltd., disclosed that Protex realized the seriousness of the current H1N1 pandemic, which spread quickly all over the world. “As a leading brand of products developed to help maintain proper skin hygiene with anti-bacteria feature to protect the users from several dangerous diseases, Protex has joined several government and private organizations to launch a campaign entitled “Germ Free with Cleaner Hands” for many consecutive years. With determination to continue developing new product innovation, Protex officially comes out with Protex Hand Gel, which added extra convenience and mobility for users as it offers proper hand cleaning without the use of water. The latest product is set to cater to the need of hand washing any time any where especially now when the H1N1 pandemic is the serious concern for every household and individual,” she said.
In addition, Protex also introduces Protex Liquid Hand Soap with anti-bacteria feature for germ protection needs for everyone in the family. “Nok” Sinjai Plengpanich has been selected as the product presenter to help make the nationwide road show in a campaign against the H1N1 pandemic more effective.
“Protex is focusing on visiting consumers at strategic locations namely sky train stations to conduct free product sampling, and producing new advertising materials to highlight the importance of regular hand washing together with the Department of Health, under the Ministry of Public Health. The advertising campaign will stress on proper practice of hand washing and the use of Protex Hand Gel, which is convenient to use any time any where with no water use necessary. There will also be distribution of posters and stickers for public campaign. So far, we have concentrated on delivering the message to children and students with in-school activities all over the country. We have handed out cartoon demonstration of proper hand washing to children and for this year our focus will be on alerting Thai people of the latest outbreak of H1N1 influenza 2009. We have distributed product samples, posters and stickers to people within various communities and to students through the help of the Department of Health. The company has so far spent over 3 million baht to fuel this portion of the campaign,” she explained.
Protex wants Thai people to be germ free with cleaner hands in a fight against the influenza pandemic through the use of 2 quality products — Protex Liquid Hand Soap with anti-bacteria feature for everyone in the family and Protex Hand Gel, water-less hand wash with moisturizer for soft and smooth skin. Quality Protex products are now available at leading shops and department stores nationwide.