Bangkok--18 Aug--PR One Network
Pinnacle Gastro, a premium beverage importer and the importer of Ronnefeldt — a top premium brand tea from Germany, is set to penetrate premium tea market in Thailand. In its attempts to go aggressive with high-end tea lovers, the company plans to stage series of exquisite tea tastings at 5-star hotels and leading restaurants. The activity is meant to create brand awareness and to reemphasize the brand’s unique selling proposition as top premium brand tea with 186-year history offering hundreds of delicious varieties delivered directly from sources to consumers.
Mr. Michael Peh, Sales & Marketing Director of Pinnacle Gastro Co., Ltd., discloses today that currently the company is the importer of various premium beverage brands, e.g. Ronnefeldt tea, Finum Tea Pots, Speyside Glenlivet Natural Mineral Water, single malt whiskies, and Le Verre de Vin Wine Care products for sales in Thailand. All products, which have been well received in the market, are available in most 5-star hotels and leading gourmet restaurants in Thailand and around the globe.
With the rising popularity for tea as a healthy drink coupled with the growing number of tea drinkers, especially in the premium tea market, in Thailand, the company plans to stage series of events and sales promotion activities to keep its existing customers base, to create higher brand awareness, as well as to reach out to wider target groups for Ronnefeldt, a premium full-flavored tea with 186 years of history from Germany, at 5-star hotels, e.g. the JW Marriot, Le Meridian, and etc. nationwide. In addition, the company also aims at adding in new flavors and aromas to its range through its tea tasting, “Journey through China with Ronnefeldt”, to be held during this coming August 18th, 2009.
Besides staging of events to create brand awareness, the company has also laid out plans to increase its customer base through the use of self-addressed envelop and sophisticated customer services in order to reach out to home and office consumers. This word-of-mouth tactic will serve as a tool in its customer relationship management strategy and render in brand loyalty. To date, Ronnefeldt has enjoyed a considerable market share in the premium tea segment, and is available at 5-star hotels.
The company currently imports a handful of Ronnefeldt tea into Thailand. With its outstanding quality and freshness in the cup, Ronnefeldt teas are produced exclusively using orthodox methods, which mean that each step in the tea’s production is carried out mostly by hand. Great cares are given from where it is grown, how it is grown and plucked through to how it is served. Ronnefeldt tea is available both fermented and non-fermented. This creates black tea, green tea and white tea, which Pinnacle Gastro has them all. Through the different fermentation processes, Ronnefeldt creates exquisitely consistent quality and wonderful aromatic blends in your tea cup.
Mr. Jan-Berend Holzapfel, the General Manager and Co-Proprietor of the J. T. Ronnefeldt KG, Germany, further reveals that Ronnefeldt tea is currently available at 70% of the hotels and restaurants in Germany and a best selling item in Thailand. Thanks to Pinnacle Gastro‘s focused approach to put a personal level of devotion to meeting their customers’ needs, Ronnefeldt has enjoyed an exceptionally high level of consumer acceptance in the Thai market.
Ronnefeldt is the top premium brand tea for first class hotels and gourmet restaurants throughout the world. The company was founded in Frankfurt by Johann Tobias Ronnefeldt in 1823. The tea experts specialise in importing and blending high-grade leaf teas from the world’s most important tea growing regions. Ronnefeldt serves the top hospitality companies with tailor-made tea concepts and innovative service ideas. The company has been committed to the same philosophy since its beginnings: Offering unique quality to customers in the world markets from its central European location. Ronnefeldt teas are produced exclusively using traditional methods, which mean that each step in the tea’s production is carried out mostly by hand. Ronnefeldt has set industry benchmarks with the development of its famous Ronnefeldt TeaCaddy? — loose tea in its own large net — and with the Ronnefeldt Teavelope? where each teabag contains solely fanning and is individually protected by a special propylene foil.
Moreover, Ronnefeldt’s newest invention will again set benchmarks in tea service for the HoReCa market: LeafCup? is the first ready-portioned leaf tea for making delicious tea simply and conveniently in a cup or mug. Long experience has inspired the company to create a cup solution, which is the perfect answer for restaurants, caf?s, and bars, catering and fast service areas in hotels, such as conference rooms, spa/wellness areas, room service and lounges. Its day-to-day use is simple and straightforward for service staff and guests — and it is available in thirteen delicious varieties.
Besides tea products, Ronnefeldt also creates the worldwide unique TeaMaster? program for hotel service management. Today, there are around 220 Ronnefeldt TeaMasters? working in the most prestigious hotels throughout the world. They ensure that day-to-day tea service fulfils the discerning guest’s expectations of a first class hotel.
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