Bangkok--31 Aug--Best Western
Best Western International — Asia head office, based in Bangkok, Thailand, has redesigned and re-launched its website www.bestwestern.co.th so as to fully support The World’s Largest Hotel Chain? online booking, promotions and membership privilege services throughout Asia and the Middle East.
Best Western currently has 23,874 rooms in 151 hotels in various stages of operations, construction and rebranding in 20 countries around Asia and targets to be the biggest international hotel chain in Asia with 200 properties by 2010.
“As the fastest-growing hotel chain in Asia, we are constantly adding new properties to our portfolio not only in Thailand but throughout the region, and so we have re-launched the website to cover it all,” said Glenn de Souza, Best Western's Vice President International Operations — Asia.
“Our new website makes the whole process of finding out about our latest promotions and programs, choosing a hotel, and enjoying all the benefits of being a regular customer as effortless and effective as it can be,” the executive added.
The website also features Best Western’s distinct two hotel brands in Asia. Best Western Hotels & Resorts, the defined global-standard, comfortable accommodation in top destinations, with excellent value for money. Also recently re-launched in Asia with upgraded concepts and services, Best Western Premier is a unique collection that is specially tailored to provide superior levels of service and accommodation while capturing the stylistic and cultural essence of each destination’s own personality.
Other sections on the redesigned website include an overview of Best Western products and services and a complete list of Best Western properties across Asia and the Middle East, including notifications of the latest arrivals and direct links to special promotions and packages offered throughout the region, and links to Best Western Rewards, the company’s loyalty program for frequent travelers.
Other links connect to the company’s recently-rebranded loyalty program for frequent travelers’ Best Western Rewards as well as Best Western Travel Card, Best Western’s prepaid and reloadable stored value cards for stays at Best Western hotels and resorts worldwide.
In addition, Bhuvana… my spa, Best Western’s very own spa brand with unique concepts and services that visitors to the website can also discover. Customers are also invited to send in their feedback from their experiences with Best Western via the website and get rewarded with a special 250 Free Best Western’s reward points.
For more information, please visit www.bestwestern.co.th.