Bangkok--16 Sep--PR & Associates
Continental Tyres (Thailand) Co., Ltd. officially opens first office in Thailand to better serve Thai customers and extend its competitive advantage in the tyre market
Continental Tyres opened its first authorised office in Bangkok, Thailand on 15 September, 2009, marking its first official office in the Thai market. The establishment of Continental Tyres (Thailand) Co., Ltd clearly demonstrates the company’s commitment to and confidence in the increasingly lucrative Thai tyre market and will provide a welcome boost to the local industry. The move also strengthens Continental’s operational focus in the Asia Pacific region.
“As the number four tyre manufacturer in the world, with an unmatched reputation for delivering trend-setting innovations, high-performance products and quality without compromise, it was only natural that Continental Tyres would seek to strengthen its position in Thailand, given the Kingdom’s strategic importance and status as an important regional hub of automotive manufacturing.” said Mr. Benoit H Henry, Vice President Marketing and Sales Business Units Replacement Tyres Asia — Pacific.
“Our new Thai office will bring us closer to our customers and will also enable us to better respond to their specific, localised needs. We will achieve this by focusing on customer centric activities including consumer insights gathering and by making sure that our tyres are well suited to Thai driving conditions and requirement extensively road testing our products on Thailand’s roads. Our strong German brand’s image will be further enhanced through an integrated communications campaign and through our sponsorship of the 2010 FIFA World Cup in South Africa”, continued Mr. Wiroj Wachiradechkul, Country Manager — Thailand of Continental Tyres in Thailand
Continental Tyres brand has had a strong foothold in the Thai market for a number of years and is entirely focused on serving the aftermarket, both for mass market and European passenger cars, commercial vehicles, 4X4’s and trucks. The company’s approach is based on a multi-brand strategy, offering a complete and competitive product portfolio specifically tailored to meet their customers’ needs. Among the flagship products are: ComfortContact1, SportContact1, ContiPremiumContact2, ContiSportContact2, ContiSportContact3 for passenger and sports car; ContiCrossContact UHP, ContiCrossContact AT, ContiCrossContact LX, Contitrac SUV and Conti4x4SportContact for 4 wheel drive vehicles, Vanco 8 and Vanco 2 for commercial van vehicles and HSR2, HDR2, HTR, HSC1 and HSU1 for trucks. Continental Tyres is among the leading aftermarket tyre suppliers in Asia which focus on market share growth.
“The opening of the new Continental Tyres (Thailand) Co. Ltd. office in Thailand reflects an important milestone in our investment strategy and commitment to the tyre market. This will enhance the company’s product distribution strength, allow us to run aggressive marketing campaigns and improve our overall competitive position through a well-established distribution network. This will help to further cement the company’s reputation for providing safety and comfort, environmentally friendly and high-technology tyres of the very highest quality for Thailand”, concluded Mr. Peter Hofmann, Director Marketing Business Units Replacement Tyres Asia — Pacific.
With sales exceeding 24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 130,000 at nearly 190 locations in 35 countries.
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