Bangkok--16 Oct--DC Consultants and Marketing Communications
For the first time in its 70 successful years as a leading provider of professional services in Thailand, Deloitte Touche Tohmatsu Jaiyos is utilizing advertising to spur the growth of its business.
With professional services providers now free to advertise, Deloitte has been the first to seize the opportunity. In doing so, it means to refresh its brand positioning to maximize the impact of its ‘Always one step ahead’ slogan.
“We are committed to sustaining our company’s performance as a leader in the market, and to consolidate that commitment we shall strengthen our brand. This will help us achieve greater recognition from clients and the public as the company that provides standard of excellence service,” said Deloitte’s Managing Director, Subhasakdi Krishnamra.
The first ad in Deloitte’s ‘Green Dot’ campaign will highlight the wide range of professional services that the company is providing to its clients in Thailand.
The ‘Green Dot’ campaign reflects Deloitte’s thinking on business issues and opportunities. The bold and striking visual style of the campaign, with the Deloitte Green Dot as the hero set against a black background, perfectly captures the clarity, leadership and direction of Deloitte’s point of view in a way that is unique and unforgettable.
“The ad will support our brand strategy and raise awareness of the company’s positioning, ‘Always one step ahead,’” said Subhasakdi.
“In the past, clients understood that Deloitte’s strong point was its successful audit. But in fact, advisory service played an important part in our operation, generating almost 50 per cent of our total revenue. We’ve also achieved success in a full range of services that goes beyond audit to tax and legal, consulting, enterprise risk and financial advisory.”
The company expects that its first ad campaign will impress clients and the public with the range of its services, and tell them more about all aspects of the company.
Subhasakdi added that the brand refreshed positioning with the theme ‘Always one step ahead’ had been the result of effective collaboration within the firm, and identifying a clear goal. Planning and implementation had been well organised, and everyone was enthusiastic and energised to achieve the goal and provide the best services to clients.
Deloitte staff have the experience and ability deliver the kind of service that exceeds customers’ expectations. The company is committed to maintaining its leading position and professionalism while increasing the growth of its business, especially during the current economic situation.
“Our priority is to have employees with the highest qualifications as our Brand Ambassadors, and we’ve instituted continuing intensive programme and activities for them,” Subhasakdi explained.
To be a Deloitte Brand Ambassador, each staff should demonstrate characteristics in Straightforward, Insightful, Multidimensional, Principled, Leaders and Inclusive.
“At Deloitte we invest in developing our personnel, because we know that the higher their quality, the greater will be their ability to deliver the standard of excellence services to our clients,” said Subhasakdi.
“We hope that the refreshed brand positioning and the advertising campaign with the ‘Always one step ahead’ concept will raise the awareness of our existing and new clients, and reaffirm our place as the country’s leader in providing world class professional services.”
For more information, please contact :
Deloitte Touche Tohmatsu Jaiyos Co.,Ltd.
Marasri Kanjanataweewat
Tel: 0-2 676-5700 ext. 6067
DC Consultants and Marketing Communications Ltd.
Pimpakarn Chaisung / Montira Ningsomboon /
Tel: 0-2610-2363