Bangkok--20 Oct--Aziam Burson-Marsteller
Kicking off ‘Good Drink & Smart Chat’ year-end campaign with 100 Blackberry’s
From photo- Mr. Parinya Permpanich (left), Marketing & Sales Operations Director for Serm Suk plc and Mr. Ariya Banomyong (right), Chief Commercial Officer Convergence True Corp Plc.
Serm Suk partnered with mobile phone operator True Move to launch the ‘Good Drink & Smart Chat’ campaign targeting young IT savvy consumers who are health enthusiasts. The campaign is offering 100 Blackberry Bold devices, the year’s coolest gadget valued over Bt2 million. It is expecting 10 more percent of its sales volume.
Mr. Parinya Permpanich, Marketing & Sales Operations Director for Serm Suk plc said, “According to the latest surveys on brand awareness by a company in the WPP Group, Crystal increased up to 100% in every distribution channel. The key factors behind Crystal’s success are 1) the product’s outstanding quality, which is demonstrated by the fact that it is the first drinking water brand in Thailand that meets the National Sanitation Foundation — NSF Standard; and 2) the “looking-good techniques” communication program that effectively highlights the health and wellness benefits of clean drinking water, which has strengthened Crystal’s image and popularity among consumers.”
To capitalize on its past success, Crystal has joined with True Move to organize the ‘Good Drink & Smart Chat’ campaign featuring 100 Blackberry Bold devices worth over Bt2 million especially for gadget lovers this year-end. With this device, you can stay in touch, keep up with e-mails while on the go as well as connect with friends whenever you want via your favorite social networking site.
“I believe the good-looking technique, which is Crystal’s core concept, and the trendy Blackberry Bold will help increase sales by 10% within this year.” Mr. Parinya concluded
For a chance to win one of the 100 Blackberry Bold, worth Bt22,900 each, just send in a 600ml or 1,500ml Crystal label that has the ‘Good Drink & Smart Chat’ message along with your name, address, and phone number to P.O. Box 170-171, Jatujak, Bangkok 10900, from today until 15 December 2009. For more information, please visit www.crystal.co.th
The more you drink, the more chance you have to look better with BB & Crystal!
Issued by: Pepsi-Cola (Thai) Trading Ltd. / Serm Suk Plc.
For more information, please contact:
Satida Sritunyatorn or Wittawat Eakusdron
Aziam Burson-Marsteller
Tel. 0 2252 9871 or 08 9137 3777
[email protected]
Kanokwan Tungwancharoen
Serm Suk plc
Tel. 0 2693 2255 ext. 521
[email protected]