Bangkok--21 Oct--Image Impact
THE RITZ-CARLTON HOTEL COMPANY, L.L.C. INTRODUCES RITZ-CARLTON RESERVE, A NEW COLLECTION OF RESORT EXPERIENCES
Phulay Bay in Thailand to open as first location
The Ritz-Carlton Hotel Company, L.L.C. is launching a new exclusive brand extension for the most discerning global travelers; Ritz-Carlton Reserve. Phulay Bay in Krabi, Thailand will be the first property to open in 2009. As of today, guests can visit a dedicated website at www.ritzcarltonreserve.com. These unique resorts have been designed for those who seek to escape the stresses of everyday life by retreating to experience new cultures and adventures.
Each exquisite destination will feature signature, one-of-a-kind low density resorts situated in choice settings, each with a distinctive personality and sense of place. Future development will be limited to select corners of the globe with upcoming locations to include Costa Rica, Puerto Rico, Turks & Caicos and The United Arab Emirates.
“The entire Ritz-Carlton Reserve portfolio of idyllic retreats will offer guests a contemporary interpretation of the local lifestyle and culture. The concept is simple and yet exudes style and luxurious levels of comfort. The resorts provide a complete escape to the unexpected; a private, exclusive leisure experience that blends unique elements of the local culture, history, and heritage with intuitive individual service, exquisite indigenous design, casual ambiance, and respect for the surrounding environment,” said Simon Cooper, president and chief operating officer, The Ritz-Carlton Hotel Company. “We do not work to one design mould, but rather allow the creative process to be destination and customer focused. Each Ritz-Carlton Reserve property around the globe will personify a unique design befitting of its locale.”
The architectural design philosophy is to create low-rise suites and villas that boast private panoramic views of serene oceans, tropical gardens or desert landscapes. The four natural elements are represented in the design: Fire to create romantic interiors, Water in bathing sanctuaries, Air in creative spaces for contemplation and reflection and Earth with the discreet treatment of technology that can be utilized or ignored.
The visionary design allows guests to experience a completely secluded environment, with as much or as little contact with the rest of humanity as they choose. Tranquil spa treatments, candlelit dining and a refreshing dip in the water can be done in the privacy of a villa or suite, or within the intimate settings of the resort facilities. The indigenous d?cor will be reflected in guestrooms and public spaces, with the finest quality furniture, finishes, artwork and detailed touches. Expansive villas and suites may feature personal plunge pools, outdoor rainforest showers or baths and private verandahs. Coupled with individualized service by a personal concierge to provide assistance that is unobtrusive yet intuitive, felt but not seen, invisible yet apparent.
The launch of Ritz-Carlton Reserve sees the beginning of a journey to the most captivating corners of the world, abounding with extraordinary possibilities and attention. A voyage of discovery steeped in luxury and limited only by one’s imagination.
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 73 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe with future openings including Dubai International Financial Centre, United Arab Emirates; Dove Mountain, Tucson, Arizona; and Lake Tahoe, California. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com