Bangkok--26 Oct--CPF
CPF moves forward to build sustainability into business by promoting brand building to the world in line with corporate social activities to emphasize as the leading food producer. The company also foresees great potential for growth after CP Vietnam preparing to enter stock exchange in Vietnam.
Mr. Adirek Sripratak, President and CEO, Charoen Pokphand Foods PLC or CPF disclosed that the company from now on will emphasize on business sustainability by adjusting business model towards food business and creating CP brand to be well-recognized worldwide. CPF plans to expand the proportion of food and feed business to reach more than 65% of revenue within 5 years.
During the last 3 years, food business has been introduced via advertising and sales promotion, which has been extended to the world market after gaining successful in the country. The company carries on brand building; the latest activities were the opening of new CP products in Hong Kong, Food competition in Singapore, and investing new chicken processing plant to emphasizing Ready to eat in Turkey, etc. Also, for animal feed, the company still stresses itself as the leader which has been well-accepted worldwide.
Another sustainability the company will focus is the corporate social responsibility (CSR), which has been continual given importance on since the company starts business. Everyday of CPF is CSR, is the concept that provides all involved parties the goodness, from business partners, customers, farmers to the society.
The company creates projects to establish the sustainable living; which was categorized in 6 projects Technology Transfer, Environment & Energy Saving, Health & Consumer Care, Public Welfare, Community Relation Project, and Sport. CPF recently launches corporate social project the “Eggs for Student Lunch”, one of CPF’s initiatives aimed at improving life expectancy, which has advertised nationwide and expects to launch the new CSR TV commercial in the near future.
The latest movement, CP Vietnam, owned 29% by CPF in animal feed, integrated business of chicken and shrimp, is preparing to enter stock exchange, which will affect CPF an outstanding growth within 5 years. At present, CP Vietnam has great performance and has positive economic factors in the country.
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Tel: 0-2625-7344-5, 02-638-2713, 02-631-0641
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