Bangkok--24 Nov--Verve
Levi’s?, the world’s leader of denim fashion, celebrates 75th anniversary of the ‘Levi’s? Woman Jeans’ that broke the new ground for women as the world’s first jeans for women. The event showcases the ‘Levi’s? Woman Jeans’ featuring the 5 iconic jeans that are the fashion must-haves around the globe for being both the bold and colorful piece of item to suit various female lifestyles
Mr. Ponsinh Boutkaska, Marketing Manager of Fashion Apparel Division at Diethelm Limited, the Thai distributor of Levi’s? jeanswear, reveals that Levi? is the world’s legend when it comes to blue jeans fashion. The denim inventions was first created as the men’s workwear, but Levi Strauss & Co. took the risk in 1934 when it was the first in the world to invent ‘‘Levi’s? Woman Jeans’ — the world’s first jeans made exclusively for women. The line forever changed the phase of denim fashion, for it gave women’s liberations in terms of jean-wearing with flattering looks of the fit and style that suit their body. Levi’s? ceaseless inventions, finishing technologies and style inventions do the rest.
“In the 1960’s, Levi’s? invented the Skinny fits that redesigned the usual style of male dominated jeans to give women more flattering look and that was the beginning of the unstoppable phenomenon. Levi’s? Boot Cut came later in the 1970’s, synchronizing with the tunes of the times and years later, new finishing techniques and range of washes gave extra accents to the fits and legs, making jeans the illustrated jeans as the endless stylish fashions. Until today, Levi’s? never stops creating new lines of jeans and fashion fits that appeal to the confident and sophisticated women looking for denim wear that brings out their femininity and sexiness.
“Women around the world love jeans and denim has long been a staple part in their colorful wardrobe. The ‘Levi’s? Woman Jeans’ line was created with special designs that fit women body, allowing them to look their best and sexy. Women can have all the fun dressing up with jeans that suit all their different lifestyles.”
To celebrate the 75th anniversary of ‘Levi’s? Woman Jeans’ in Thailand, Levi? is showcasing the ‘Levi’s? Woman Jeans’ with the Now & Then concept featuring 5 iconic jeans voted most loved and most popular by women worldwide for their cut and shapes that fit perfectly with the female curves. The 5 iconic jeans are designed especially for women and their lifestyles, enabling the jeans to be an integral part of women’s daily life. The 5 iconic ‘Levi’s? Woman Jeans’ are available in 3 cuts: Slim Strange, Boot Cut, and Skinny Slim and in 5 lines of LLS - Levi’s? Lady Style for feminine luxury, RedLoop for stylish fashion lovers, Best in Class with mixture of charm and sexiness, Square Cut for versatility and RedTab for the original look.
“Levi’s? Woman Jeans” is an iconic fashion statement that will create feminine fun for women lifestyles. The fashion line will also reiterate Levi?’s stance as the world’s jeans fashion leader,” says Mr. Pornsinh.
About Levi?
Levi? jeans was first created in 1873 by Levi Strauss & Co. and soon after their signature blue denim apparel quickly became the world-class fashion that acquired an unsurpassable global success and worldwide presence. The brand Levi? is one of the best loved brands in the fashion history and it has become the icon for denim fashion with the oldest denim classics such as Levi? 501? and Red Tab lines and many more collectible and vintage jeans.
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