Bangkok--2 Dec--Hill & Knowlton
Joins with business partners to promote unique beauty concept
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for five consecutive years, has announced the launch of ‘Watsons YOU AWARDS VJ Search’ contest to seek a new VJ with the uniquely attractive characteristic. The contest is a customer relations programme that aims to encourage customers to take pride in expressing their unique physical attributes according to six contest categories. The special feature of this year’s contest is its cooperation with RS Public Co., Ltd. to initiate the extra ‘Best of the Best VJ’ award which will entitle the winner to become the new professional VJ. The YOU AWARDS contest reflects the relationship between Watsons and its customers as well as its business partners including Essential Damage Care, Maybelline, Neutrogena, Gillette, Sheene and Biogrow to promote positive self-valuation among Thai people.
Toby Anderson, Managing Director of Central Watson Co., Ltd. said “Watsons is continuing the annual YOU AWARDS contest, now entering its third season with a new ‘Watsons YOU AWARDS VJ Search’ programme. Its special element is the newly designed Best of the Best VJ award, the winner of which will be chosen from the six contest winners with unique beauty and most outstanding VJ skills. The winner of this award will become the new VJ of You Channel managed by RS Public Co., Ltd. We organize the YOU AWARDS contest every year to inspire consumers to celebrate and value their distinctive characteristics. The campaign also serves to strengthen the relationship between Watsons and Thai customers, reinforcing our strong position of Your Personal Store.”
Atchara Limtrakoon, Executive Vice President Television Business, RS Public Co., Ltd., said, “RS is pleased to have the chance to work with Watsons again this year in Watsons YOU AWARDS VJ Search contest. RS has recently launched a new satellite TV, You Channel, that targets teenagers under the concept of ‘Your friend for 24 hours’ and incorporates different styles of programmes. We are pleased to cooperate with Watsons to give an opportunity to the Best of the Best VJ winner to become the new VJ of You Channel.”
Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. said, “Watsons will use both 'Above the Line' and 'Below the Line' strategies in advertising, in-store communication, public relations, as well as organizing road shows at various universities in Bangkok and arranging booths at key Watsons stores to recruit interested applicants. In addition, we will also adopt online communication platforms through the campaign microsite www.watsonsyouawardsth.com to reach the target.”
This year, the contest will search for a new VJ with a distinctive physical characteristic according to the six contest categories including Stylish Hair VJ, Gorgeous Eyes VJ, Fairn Face VJ, Pretty Face VJ, Smart & Cool VJ, and Fit & Firm VJ. The panel of judges will crown one of the six winners with the Best of the Best VJ award and the winner will become the new VJ of You Channel. The Watsons YOU AWARDS VJ Search contest is divided into three phases including the recruitment, voting, and final announcement, starting from December 2009 to March 2010.
Winning prizes include 30,000 baht cash for each winner, one-year's supply of products from the sponsor of the category. The winners from six categories will also be Watsons ambassadors to appear in all communications materials for one year.
Toby Anderson concluded, “Last year’s contest achieved great success with over 3,300 people nationwide enrolling in the competition and drew over 133,000 votes through the official website and SMS. We are confident that this year we will still receive excellent feedback from Thai consumers and we expect that the YOU AWARDS contest will encourage positive self-attitude and individual pride.”
Photo 1 Toby Anderson (right), Managing Director and Nuanphan Jayanama (left), Marketing Director of Central Watson Co., Ltd. at the launch of major customer relations programme ‘Watsons YOU AWARDS VJ Search’, a contest to reinforce the image of Watsons as the leading health and beauty retailer in Thailand.
Photo 2 (Sitting Executive from left) Khun Varunya Kavalee, Marketing Development Director, Biogrow (TH) Co., Ltd. Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. Toby Anderson, Managing Director of Central Watson Co., Ltd. and Khun Amonrat Leelayoungyun, Senior Category Manager - Beauty Care, Kao Commercial (Thailand) Co., Ltd.
(Standing Executive from left) Khun Ekarin Pinij, Customer Development Director, Johnson and Johnson Consumer (Thailand) Co., Ltd. Khun Parichart Dunlaphan, Sales Director — General Trade, L’Oreal (Thailand) Co.,Ltd Khun Medhee Jarumaneeroj, Senior Marketing and Corporate Communications Manager, Proctor and Gamble Trading (Thailand) Co., Ltd. Khun Thisarus Pisitpawat, Brand Manager, ICC International Public Company Limited and Khun Atchara Limtrakoon, Executive Vice President Television Business, RS Public Co., Ltd.
About Watsons
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for five consecutive years, was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country’s leading health and beauty store currently with over 150 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons is a subsidiary of the A.S. Watson Group, the world's largest health and beauty retailer with over 8,400 stores in 34 markets.
For more information, please contact:
Weeranuch Puttachartsaewee / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 101 or 118
Fax. 0-2627-3510
Email:
[email protected]