Bangkok--21 Dec--Aziam Burson-Marsteller
Get a chance to win an iPhone 3G S from today to January 15, 2010
Mr. Piroon Paireepairit (middle), Director, Multimedia Services Content & Marketing, True Corporation Plc. and Mr. Naoki Nishio (left), President & CEO of Mediaseek Inc. announced the official launch of QR Code technology in Thailand. This new innovation will pave the way towards future 3G services and give customers a new experience in accessing content and applications. With TrueMove’s “Fun Living Lifestyle” concept, Thai consumers can now easily access content via camera phones such as music downloads or watch TV and receive special privileges. The QR Code opens a new era of exciting interactive marketing campaigns and unique promotions. Learn more about QR Code and TrueMove 3G and get a chance to win an iPhone 3G S by visiting www.truemove.com/3G between December 15, 2009 and January 15, 2010. Consumers can now experience QR Code and download the free QR Code Reader application onto their camera phones by visiting http://m.truelife.com
The QR Code (also known as a matrix code) is a two-dimensional bar code that a mobile phone equipped with special software can read using its camera via a process called mobile tagging. Information embedded in the QR code such as a URL can then launch the mobile phone’s browser, establishing a hard-link to any location on the Internet. By simply taking a photo of a QR Code on a poster, advertisement, display or practically anywhere, TrueMove customers can automatically access related content over the Internet via their mobile phones, without having to type any details or URL.
Developed in Japan, QR Codes are very popular among Japanese mobile phone users for marketing campaigns, recording data such as addresses or providing information for almost any other purpose. QR Codes can also activate SMS for auto-response messages, offering a new level of interactive mobile marketing. QR Code reader software can run on all major mobile phone platforms.