Bangkok--22 Dec--Three Broadband
3BB (Three Broadband) has decided to upgrade its minimum speed to 4Mb but still keeping the current 590 THB price, hoping to maintain its customers after the rivals announced their massive price reductions to become more competitive in the market.
Accordingly, 3BB also launched its brand new TV advertisements to air on 18th December onwards, making it the true internet market leader who has set up the new standard for a minimum internet speed from 2Mb to 3 Mb and recently to 4 Mb at 590 THB.
Mr. Pete Bodharamik, CEO of Jasmine Group, said that 3BB’s (Three Broadband) decision to ‘Up Speed’ its broadband internet from 2 Mb to 3 Mb in March has significantly stimulated other competitors to reduce their prices continuously to proximate with 3BB’s (Three Broadband). As a result, the company once again decided to adopt its ‘Up Speed’ strategy in order to maintain its existing customers so that they would not switch to use the service offered by competitors. In addition, this ‘Up Speed’ can also be perceived as a New Year gift from 3BB (Three Broadband) to all of its customers; both new and existing ones. We offer them all a 4Mb speed but with the same price they used to pay. 3BB (Three Broadband) has also created its new 30-second TV advertisement namely ‘Promise’ to deliver the ‘Up Speed’ message to 3BB’s (Three Broadband) customers. To new customers, we expect that this strategy of faster speed but paying same price would strongly help encourage them to likely buy the service from us rather than from our competitors, especially during the economic downturn which we have been facing in the past few years. For existing customers, the company would, without hesitation, proceed with the speed upgrade immediately. The ‘Up Speed’ execution is free of charge and the company will automatically upgrade the speed for its customers from today onwards. For more information please call 1530 Call Center or www.3bb.co.th “The broadband market in this country is now growing dramatically. The company itself has achieved a satisfactory growth with approximately 20,000 new customers each month. It is expected that by the end of the year, a total number of customers throughout the country will reach 570,000. In regards to the investment, the company has recently purchased network equipments worth 1,350 million Baht from Huawei in order to improve the broadband internet network for 3BB’s (Three Broadband) users throughout Thailand.
This investment would help assist the company in developing a newly advanced technology to satisfy its customer’s needs; and to support an increase in the service usage as the company is aiming to reach 1 million ports by 2010.”, Mr. Pete added.
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