Bangkok--22 Jan--PATA
The Pacific Asia Travel Association’s (PATA) China Office and Digital Marketing Inner Circle (DMIC) are together staging a seminar 'Leveraging Social Media for Engaging Consumers'.
The Social Media landscape in China includes Blogs, SNS, micro-blogging, forums and even BBS’s. By the end of 2009 there were more than 124 million social media users in China and, on average, more than one quarter (27%) of the users were spending 1-2 hours on social sites per day (CNNIC, 2010).
“The number of social media users is growing fast. The more that marketers understand the importance and dynamics of social media the better they can then become at leveraging this channel. However, most marketers are not sure how to use social media to their advantages, such as how to improve customer loyalty, generate customer leads and conduct effectively e-commerce by using social media channels,” said Dr. Matt McDougall, CEO of SinoTech Group.
The seminar, taking place on 4th Feb 2010 at Jinlun Hotel, Beijing, provides an outstanding platform and opportunity for marketers to learn and exchange their thoughts on Social Media Marketing (SMM).
Ms Kate Chang, Regional Director of Pacific Asia Travel Association (PATA) China Office said, "The nature of the Chinese travel consumers is to turn to the Internet for researching destinations and travel products, even before speaking to a traditional travel agent. Travel reviews, user feedback and travel ratings have become important tools for marketers in the travel industry. Social Media has become the hot topic within the travel industry. However, many tourism marketers are still not sure how to engage correctly their potential consumers with a social media marketing programme.”
The seminar will focus upon:
- Understanding the social media landscape in China
- Social media marketing tools and case studies
- How to use social media and branded content to build your brand online — making it easy to reach your target audience and fulfill campaign objectives
- How do you measure social media marketing to determine the success or not of a programme?
The speakers include
- Dr Matt McDougall, CEO, SinoTech Group
- Dr Grace Pan, Chief Strategy Officer, SinoTech Group
- Mr Simon Li, Director of Marketing, RIM Blackberry
- Miss Elizabeth Gualtieri, Director of Marketing and Brand Strategy, Accor Hotels China
Kate Chang, Regional Director of Pacific Asia Travel Association (PATA) China Office, will be the moderator of this seminar.
The seminar will benefit marketers and business leaders who would like to better understand this evolving area and how to capitalise upon social media for growing their business growth.
Please visit the website, and register online if you are interested in attending this event.
http://www.sinotechblog.com.cn/activity/pata.html
PATA members enjoy 20% discount on the registration fee.
About DMIC
Digital Marketing Inner Circle is your home for the latest and most important Digital Marketing news online. With a bias towards the Chinese Internet market, The Digital Marketing Inner Circle uses the digital news sources online as well as personal commentary for information related to Digital Marketing, Search, Technology and much more. DMIC currently has some 4,000 members across its Facebook, linkedin and Blog communities.
For more information: www.sinotechblog.com.cn
Notes to Editor:
Interviews
To arrange media interviews with event speakers & moderator below:
Moderator:
Kate Chang, Regional Director, PATA China
Speakers:
Dr Matt McDougall, CEO, SinoTech Group
Dr Grace Pan, Chief Strategy Officer, SinoTech Group
Mr. Simon Li, Director of Marketing, RIM Blackberry
Miss Elizabeth Gualtieri, Director of Marketing and Brand Strategy, Accor Hotels China
Please contact Ms Stephanie Hsu via
Email:
[email protected],
Direct line: +86 10 6561 5818 ext. 851
Cell: +86 138 108 33100
Issued by:
PATA Corporate Communications,
Bangkok, Thailand.
Tel: +66 2 658 2000
E-mail:
[email protected]
Online newsroom: www.PATA.org
facebook: http://www.facebook.com/people/Pata-ENews/100000208366741
About PATA
The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with private and public sector members PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within the region.
PATA provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to nearly 40 PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. PATA is a not-for-profit organisation. For more information, please visit www.PATA.org.