Bangkok--4 Feb--Poly Plus PR
As the leader of Japanese restaurants industry in Thailand more than a decade, “Oishi Group” affirms its status of being “King of Japanese Restaurants” by importing 4 top specialties from 4 famous sources in Japan, i.e. Hokkaido, Osaka, Aomori and Kyoto, to create a wide variety of Japanese Shogun recipe for Thai food lovers throughout 2010 under the big campaign “Shogun Chuan Chim”.
The campaign was initiated under the concept of delicious menu from top ingredients from the most fertile sources in Japan, which was very rare to taste, except for “Shogun”-the military leader. Throughout 2010, Oishi Group is ready to serve those authentic-Shogun-proof menus to Thai customers. The first tasty menu will start with 2,000 kilos of “Hokkaido King Crab”, fresh from Hokkaido City, ready to serve from February to April 2010.
Mr. Tan Passakornnatee, Managing Director, Oishi Group Plc. revealed that “Oishi Group had initiated various campaigns to show potential of being King of Japanese Restaurants. From our experiences more than a decade, we have learnt and genuinely understood Thai customer’s need, consequently, every campaigned initiated by Oishi Group were all succeeded both customer satisfaction and service. Last year’s campaigns generated 25% increased in total sales volume of our restaurant business. This year, Oishi Group still insists to deliver more of a beyond differential to our customer, we therefore, deliver “Shogun Chuan Chim” campaign to create a new phenomenon to Japanese restaurant industry in Thailand because, in the past, there was no one dare to serve, unlimitedly, the best quality ingredients imported from Japan up at a budget price to allow Japanese food lovers to enjoy delicious dishes from famous ingredients of 4 cities throughout the year”.
Mr. Paisarn Aowsataporn, Vice President, Restaurant Business, added that” “Shogun Chuan Chim” campaign has selected Japanese famous ingredients for special Shogun recipe menu to be served additionally to our 150 daily dishes at the same price. Starting from February to April, try Hokkaido King Crab, from Hokkaido City, huge and sweet crab from cold ocean, which Japanese always use in ceremonies and functions to emphasise their wealth and high status, May to July 2010 meet with Osaka specialty “Hamachi”, higher in healthy fat and protein content, contains vitamin B1, B2 and D, perfect for sushi and sashimi, August to October 2010 is time for “Ama Sweet Shrimp” — shrimp from cold Atlantic Ocean, sweet and mild in taste, popular for sushi, and ended with campaign across the year from November 2010 to January 2011 with “Snow Fish” the famous specialty of Kyoto rich in unsaturated fat, help strengthen immunity, rest assured all choices of ingredients by Oishi Group are worth Thai people’s health benefits”.
As for quality and deliciousness guarantee, two Japanese food lovers: “Wunsen-Wiritipa Pakdiprasong” and “Haru Yamaguchi”, young half-Japanese from “Strawberry Cheesecake” had been invited by Oishi to taste its special Japanese menu dish by dish before talking about their impression on Japanese Food by having young and witty MC “DJ- Shao Shao” explaining about the excellent quality of each specialty throughout the session.
Find “Shogun Chuan Chim” — the delicious menu directly from Japan throughout 2010 at all branches of “Oishi Buffet” and “Oishi Express” from today at the same previous price: Baht 449++ (11 a.m. — 2 p.m.), Baht 399++ (2 — 4.30 p.m.), and Baht 499++ (5 — 10 p.m.) for Oishi Buffet, and Baht 339++ for Oishi Express.
Further information please call Oishi Call Center 0-2712-3456.
For more information, please contact PR Department:
Poly Plus PR Co., Ltd. Tel. 02-572-4444, Poranuch (Orn), Supattra (Nui)