Bangkok--11 Feb--Aziam Burson-Marsteller
TRUEMOVE SHAKES THE THAI PREPAID MOBILE MARKET BY LAUNCHING “REMOTE SIM”
FOR THE FIRST TIME USERS CAN CHANGE CALL PROMOTIONS EVERYDAY FOR FREE
TrueMove, offering the best value for money, announced the launch of “Remote SIM” for the prepaid market. Now for the first time customers can choose from 3 promotions with attractive low call rates in a single SIM: Baht 1 per call during the day; Baht 1 per call during nighttime; or Baht 1 per minute to all networks all day and all night. Moreover, subscribers can change between these 3 low call cost promotions for free any time simply by dialing 9305 and pressing 1 to change. The first time change is free and subsequent changes will be charged at only Baht 5 (the regular price is Baht 20-30). These special change privileges are effective on a daily basis. To promote the flexible and convenient “Remote SIM,” TrueMove is also debuting its new presenter “Van-Thanakrit” from True Academy Fantasia Season 2 (AF 2) for its Remote SIM TV commercials. Customers can buy the TrueMove Remote SIM for only Baht 49 and choose from any of these 3 exclusive best value promotions each day. The Remote SIM is available as of today at all True Shop branches and dealers nationwide.
Mr. Witoon Jiemsirikarn, Deputy Director for Prepaid Business, True Move Co., Ltd., said “TrueMove has launched the Remote SIM, a prepaid SIM specially designed for TrueMove subscribers. This is the first of its kind in the Thai prepaid market. With Remote SIM, subscribers can change the promotion for free anytime and everyday to fit their calling behavior. The concept of TrueMove’s Remote SIM was developed from market studies which found that consumers needed promotions that can meet their unique needs, which can vary each day or even within a day. Some people would make a lot of calls during the daytime, while some tend to call at night and some have to call numbers on different networks. At present, there has not been any SIM or promotion that meets all of these different demands in the Thai prepaid mobile market. TrueMove is confident that its Remote SIM is the first SIM in the market that addresses these needs and we expect it will receive a tremendous response from consumers. TrueMove has also chosen Van Thanakrit from True Academy Fantasia Season 2 (AF2), a popular star among teens, to be the presenter in the Remote SIM TV commercials, which will debut on February 16.”
Details of Remote SIM: Customers can choose and change the desired promotions each day from 3 packages by dialing 9305 and pressing 1. This is free for the first time in a day and Baht 5 after that (from the regular price of Baht 20-30). The 3 low call cost promotion packages for TrueMove Remote SIM are:
Low price daytime at Baht 1 per call for customers who need to have frequent long calls:o Calls within the TrueMove network from 05.00-17:00 hrs at Baht 1 per call. o Calls within the TrueMove network outside the fixed time period and calls to other networks will be charged at Baht 1.25 per minute.
Low price nighttime at Baht 1 per call for people mainly call at nighto Calls within the TrueMove network from 22:00-10:00 hrs at Baht 1 per call. o Calls within the TrueMove network outside the fixed time period and calls to other networks will be charged at Baht 1.25 per minute.
Low price calls to all networks at Baht 1 per minute 24 hours a day.
The TrueMove Remote SIM is priced at Baht 49 and is available at all True Shop branches and dealers nationwide. For further information, please call TrueMove Care Tel 1331 or visit www.truemove.com.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Email:
[email protected]
Aziam Burson-Marsteller
Jaruwan Vorarakthananune
Tel: +66 (0) 22529871-7
Email:
[email protected]