Bangkok--16 Feb--PR Solution
SCG Headquarters in Bangsue, Bangkok: SCG Building Materials announced its marketing plan for 2010 with the launch of environmentally friendly products for green buildings, specifically marketed to the country’s leading energy-saving projects and buildings to be on a par with other world-class energy-saving buildings. Under the US Green Building Council’s LEED standard, SCG Building Materials was confident the company would continuously thrive in the market as it offered various products with top quality services and distribution. It is expected that sales of these green building materials will reach 5 billion Baht, or approximately 20% of the company’s total revenue.
Mr. Pichit Maipoom, President of SGC Building Materials said that in the past year, SCG’s environmentally friendly products have been well-received by consumers who are environmentally conscious and would like to take part in alleviating global warming. The growth of these green products led to an increase in demand. Therefore, this kind of product is still SCG Building Materials’ main and continuing focus. The company projected the total sales of green products at 5 billion Baht or 20% of its total revenue. The company plans to expand its business to more projects and buildings. This serves as a channel of business expansion while raising awareness of environment issues.
Mr. Pichit said, “It is widely known that SCG Building Materials’ main strength lies in comprehensive products with a one-stop service to cater to the needs of consumers of a wide range of segments. Last year, the company launched ECO Products which were environmentally friendly with certified standards, SCG Eco Value, the Green Standard Label, Carbon Label and other European, American and Australian standards. For the year 2010, the company will systematically expand into more markets for green products for buildings and energy-saving structures. We plan to come up with more Green Building Products to maximize the use of building resources, especially saving energy and water by using the right building products to meet the needs of environmentally conscious customers who care for the environment and conserve energy.”
Mr. Pichit added, “Green Building Products can be one of the ways to enhance Thai green building standards. SCG green building materials can boost the capacity of the energy saving buildings which need to be certified by US Green Building Council (USGBC)’s LEED, the widely recognized environmentally friendly building standard. It is expected that a number of buildings to be built or renovated would opt for energy saving standards including LEED standard. The initial estimated sales are projected at 400 million baht and we are confident in the products’ long term growth.”
SCG Building Materials green products have four key qualities that meet LEED requirements:
- Sitting and Structure Design Efficiency: the products can help increase green space, preventing flooding and heat island effect.
- Water Efficiency: the sanitary products, faucets and other related products are designed to save water without compromising the quality.
- Energy Efficiency: Building materials and landscape products can reduce energy consumption, allowing for balanced temperature for people in buildings.
- Materials Efficiency: wood-substituted products and other quality components are developed by maximizing the use of natural resources with a mix of recycled materials while retaining top quality.
Additional Information:
Nowadays SCG Building Materials offers a variety of green building products such as:
- CPAC Monier Roofing which can reflect sunlight more effectively than the standard.
- Excella, ceramic roof tiles under the Tra Chang brand, made from local raw materials and recycled components, excel in reflecting the sunlight.
- Prima, Ayara fiber-cement roof tiles under the Tra Chang brand are made from cellulose fiber instead of Asbestos, making them safe for usage.
- Stay Cool and Ultra Cool, environmentally friendly Insulation and Reflection products, under the Tra Chang brand
- Insulation products under the Tra Chang brand for utilities such as insulation for air-conditioning systems, making them more effective in maintaining the temperature, cooling the buildings and saving energy.
- Green bathroom products by COTTO such as sanitary ware, faucets and showers are developed under the ECO Concept to save water.
- Tiles from COTTO ECO Tiles Collection are made from recycled materials.
- Landscape products under the Tra Chang brand, such as outdoor concrete flooring, concrete walls for decoration and paving blocks. Cool Plus Blocks can reduce the temperature nearby. The products are made from recycled materials, which help reduce the use of natural resources.
- Roof Garden from Landscape products under the Tra Chang brand can add green areas to the building while reducing the heat entering the building and saving energy.
For more information contact, PR Solution Co.Ltd. 0-2656-8059 or www.prsolution.co.th
Khun Chitruthai Thadsereewiboon