Bangkok--3 Mar--AIS
KICKING OFF THE HILARIOUS PROJECT “SARANAE SHOW MOBILE”
AIS leverages on the promising digital entertainment business, expanding to comedy content market, in conjunction with Lucks (666) Co., Ltd. by “Willy, Ple, Hoi” teaming up to amuse AIS customers with the service “Saranae Show Mobile *696#” serving loads of Saranae styled cool jokes, fun tricks and teasing stories from the previously unreleased pictures, voice tones and video clips selected to ensure hilariousness and delight the youngsters countrywide.
Mr. Somchai Lertsuttiwong, Executive Vice-President Marketing of AIS, disclosed “The overall market of digital and entertainment is growing and popular especially among users of music and movie contents. We see through “Comedy Content,” the segment which has not been marketed by any Operators. This is an emerging market opportunity that meets demand and character of Thai people preferring fun, hilarious and relaxing stories.
Lately, AIS joins hands with Lucks (666) Co., Ltd., the leading TV program producer well known as “Saranae Gang” for unique fun tricks and unparalleled performances led by 3 executives and joyous show hosts “Willy, Ple, Hoi” teaming up to make AIS customers laugh out loud with the new service “Saranae Show Mobile *696#,” lots of great tricks and comical tales sent in SMS, ringtones, call waiting tones, voice mails, video clips, wallpapers, animated themes and the highlighted “Follow Saranae” the video clip featuring daily life of the Saranae Gang sent to mobile phones. All are available for AIS customers to download by calling *696# to get service link for regular access or daily, weekly and monthly membership.
AIS is pleased to join the Saranae team to entertain customers. The Saranae team is a high potential partner possessing enormous comedy contents outstanding and different from others in the market as well as large fan club and program viewers. We are convinced that the service Saranae Show Mobile will definitely satisfy our target group.” Somchai added.
Mr. Willy McIntoch, Managing Director of Lucks (666) Co., Ltd., unveiled “The introduction of service Saranae Show Mobile is the cooperation between “the Saranae team” and “AIS” to amuse and entertain mobile phone users. This welcomes the year of Smiling Tiger and takes the first step of Lucks in expanding business to digital contents on mobile phone. We perceive that mobile phones have become personalize entertainment media. The audiences can receive news, information and entertainment as individually preferred.
It is a great opportunity for Lucks as an entertainment producer having a load of hilarious contents including Saranae animated character, program clips, joke voice tones developed into fun services downloadable via mobile phones. The laugh-out-loud tricks featuring the Unseen, guaranteed laugh shots and remake version have been selected to add variety and new alternatives for service users as well as generating additional income for the Company.
As we the Saranae team have been in the show business for over 12 years experiencing the production of a wide array of entertainment contents such as Saranae, Ha-Ja-Greng, Nang-Yang Show, radio channel 98.5 Good FM, Saranae-How-Peng the Movie, Saranae-Sib-Lor, OHO Magazine and latest the comic book Ha-Ja-Greng, we specialize in Digital Animation. We selectively present unique “Comedy Contents,” featuring Candid series, fool of love and sincere teasing favored and remembered by Saranae fans, distinguished from other fun contents. This will expedite the mobile content market.” Willy concluded.