Bangkok--26 Mar--Weber Shandwick
adidas proudly presents the new Official Match Ball for the UEFA Champions League Final in Madrid on May 22nd: the “Finale Madrid”. This is the tenth consecutive time that an adidas ball has been used in the group phase and the Final of the UEFA Champions League. The design of the “Finale Madrid” ball, was presented at Real Madrid CF’s Santiago Bernab?u Stadium, pays tribute to the exciting history of the UEFA Champions League competition.
adidas celebrates each of the ten most recent UEFA Champions League Finals with a unique and distinctive design positioned inside each of the characteristic star panels of the ball, including the upcoming Final in Madrid. Each design features the exclusive motif from the ten most recent Finals drawn in gold. The red borders of each star pay homage to the national colour of the Spanish flag while the base of the ball is inspired by the immaculate white of royal Madrid.
Alongside the traditional design elements of the ball, new technology is introduced. Under the motto “design becomes technology”, adidas has succeeded in integrating the technology of the ball into the star panel design, making the adidas Finale ball and the UEFA Champions League logo inseparable, while providing the truest possible ball flight. The panel structure is completed by 20 pentagonal panels. The “goose bumps”, a PSC-Texture? known from previous editions of the ball, have been kept, guaranteeing ideal ball control under all conditions. David Taylor, CEO UEFA Events, said: ”Once again we think adidas has done a great job with the design and the technology of the ball. It’s a special ball for a special game and it’s fitting for the tenth anniversary of the adidas partnership.”
”The UEFA Champions League Final is where the very best in football meet and therefore it is a natural place for adidas to be. We are proud to celebrate our tenth birthday as the Official Supplier of the competition and look forward to a fantastic weekend in Madrid,” says Rojanasit Meenijacin, Manager, Brand Communications, adidas (Thailand) Co., Ltd.
”Designing this ball was really good fun and very special for our team,” says adidas designer Janneke van Oorschot. ”The star panel is an ideal shape for us to give the legendary Finals from the recent past the attention they deserve. The special colours of Spain and Madrid, which have been used in the design, make the ball look stylish and definitely fitting for another legendary UEFA Champions League Final,” she continued.
adidas ball technology comprises the unique experience portfolio of almost 50 years of football production. As a result, sales figures confirm adidas’ position as the most successful football manufacturer in the world.
adidas will continue to use innovative technology to extend its leading position in global football. This, in turn, will further strengthen adidas’ position as the market leader in high-performance sports equipment for professionals and amateurs alike. The adidas Innovation Team will continue its development of more revolutionary match ball technologies, which will be introduced at future UEFA, FIFA and CAF competitions.
For further media information, please contact:
Onanong Pratakphiriya / Bhawat Anuwong
Weber Shandwick
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