Bangkok--30 Mar--Hill & Knowlton Thailand
Tesco Lotus expands its mobile service offering today, in partnership with AIS, through the launch of “My Tesco Lotus Sim by One-2-Call!,” a pre-paid sim card that offers customers great value for money and a simple and flexible choice for pre-paid calls. By joining hands with Thailand’s No 1 network provider, Tesco Lotus sets out to offer customers a better choice and better value for all their mobile needs. The new “My Tesco Lotus Sim by One-2-Call!” is operated by AIS and guarantees customers network coverage throughout Thailand. Calls are charged at a flat rate, 24 hours a day to any network, with no conditions attached. Customers can benefit by up to 20% extra airtime if they top up at any Tesco Lotus store and earn double points if they use their Clubcard.
Mr. Richard Smothers, Tesco Lotus Thailand Chief Financial Officer commented; “Expanding into the mobile market for us makes a lot of sense. It’s about giving customers more choice and more value for money. It’s about giving them an easy and enjoyable mobile shopping experience at over 600 stores nationwide and, through our partnership with AIS, we can reassure customers that our mobile products and services come from a brand that they can trust. The partnership between AIS and Tesco Lotus is a natural fit. Both companies share the same common purpose to offer the very best to our customers, and both companies are accessible to customers in upcountry and Bangkok. We see this partnership as an on-going commitment.”
Mr. Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service (Public) Company Limited or AIS, said, “Our business operations for 2010 are following an ‘Ecosystem’ concept, whereby we are seeking to collaborate with other leaders from various business sectors in order to achieve a goal of mutual development and growth. Today’s announcement is a key marketing strategy for us as we strive to keep delivering a quality network and develop our sim services. By joining forces with Thailand’s leading retailer, Tesco Lotus, we are excited to be able to offer Tesco Lotus customers nationwide the unique benefits of the ‘Tesco Lotus Sim by One-2-Call!’, which combines selected privileges with maximum value.”
Offering great value for money, the new “My Tesco Lotus Sim by One-2-Call!” gives customers the following benefits:
? 1.10 baht per minute calls to every network, 24 hours a day. No hidden conditions.
? Up to 20% extra airtime (depending upon the top up amount) for customers topping up online at any Tesco Lotus store e.g. 300 baht top up gives customers an additional 60 baht which can be used for up to 60 days. This saves customers money off every call (i.e. calls cost less than 1 baht/min).
? An extra 15 baht worth of calls for customers who register their new sim card before the end of 2010.
? Double Clubcard points. Clubcard points give customers additional cash back every quarter, plus additional rewards on the products that they buy every week.
? Longer validity for example a top up of 100 baht can be used for up to 30 days versus market standard of only 10 days.
Mr. Richard Smothers continued; “Today’s announcement is a major milestone for Tesco Lotus in Thailand, but it is only the beginning of our Mobile journey. We already offer customers a wide range of handsets, sim cards, accessories and mobile top up. Today we launch our pre-paid sim, but as our customer’s mobile needs become more sophisticated, we will widen our offer to a full mobile service. Easy access to ‘value for money’ mobile services helps our customers stay connected with family, friends and work, giving them flexibility, the best privileges and the best value. Rau Sai Jai Khun, Every Little helps”.
The new Tesco Lotus Sim by One-2-Call! is available at all Tesco Lotus stores nationwide from 1st April 2010. For more information, please contact Tesco Lotus customer service at any stores or AIS Call Center 1175.
For media inquiries, please contact:
Nida Puwanich / Piyalak Chuenchompoonut Chatkul Sundarapura
Hill & Knowlton Thailand Marketing Public Relations Manager
Tel: 0-2627-3501 ext 108 / 221 Advanced Info Service Plc.