Bangkok--30 Mar--Aziam Burson-Marsteller
Highlighting “The Year Of Quality” for Both Service And Network, reinforcing its Convergence Strategy
2009 Operating results grew against all negative factors, both revenue and number of customers
Maintaining market share of one third of new users for six consecutive years Estimating that 2010 market will grow from non-voice and recovery of international telephone service Highlighting “The Year of Quality” focusing on service and network development, extend strategic convergence to boost customer satisfaction
TrueMove released its 2009 operating results in which the company’s service revenue and subscribers both increased. The service revenue (excluding IC) increased 3.4% to Baht 23.6 billion, EBITDA rose 27% to 7.2 billion baht, with postpaid and non voice revenue had strong growth with a 15.8 million subscribers, dominating one third of the market’s net adds for six consecutive years. TrueMove revealed its business direction for 2010, which will be “The Year of Quality”, focusing on service development while expanding and increasing efficiency of the 2G network and continuing its trial 3G service and extending strategic convergence with campaigns for customer retention offering them the best value.
Mr. Suphakit Vuntanadit, Chief Commercial Officer, True Move Co. Ltd., said “TrueMove’s 2009 operating results grew against the overall market tide, starting with service revenue (excluding IC) increasing 3.4%, to 23.6 billion baht, a growth of the postpaid and non-voice service that increased by 17.8% and 17% respectively, based on the strategic convergence and the launch of the iPhone, a factor, which caused very strong growth. EBITDA rose 27% to 7.2 billion baht due to the success in managing IC fees in the campaign “Free calls within a group” that has boosted calls within TrueMove’s network, resulting in net IC value dropping 813 million baht. Moreover, the international call service which started to recover in the middle of 2009, helped increase revenue. TrueMove has launched new packages such as SIM Inter to penetrate the overseas call market that has had a tremendous response from customers.
At the end of 2009, TrueMove had 15.8 million subscribers with postpaid customers increasing by 26.3% and new customers increasing by about one million. TrueMove has maintained a market share of one third of market net adds for the 6th consecutive year.
Suphakit added that “in 2010, non-voice services would play an important role in the growth of the telecommunications market and the 3G network, with its high speed data transmission, would generate the growth of non-voice while the international call service would recover and grow continuously”.
“For 2010 TrueMove’s marketing strategy, the company will focus on “The Year of Quality” in which TrueMove will develop its network and services. The company has prepared to invest 3,000 - 4,000 million baht to develop service quality increasing its 2G potential and expanding the 3G network. At present TrueMove has been undertaking a 3G service trial covering Bangkok and major provinces, including Wi-Fi network. TrueMove will continue creating various services in line with the strategic convergence of True Group, deliver outstanding and differentiated services in terms of network, content and applications, plus launch new series of convergence phones such as Motorola, Milestone, the extension of the BlackBerry and iPhone, which were initiated by True Move for full use of the TrueMove convergence network. TrueMove has been able to maintain its market share at one third of market net adds with the launch of campaigns that give the best value and satisfaction to customers through the years they use the TrueMove service,” said Suphakit.
Corporate Communications and Marketing PR - True Group Email:
[email protected]
Aziam Burson-Marsteller
Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email:
[email protected]