Bangkok--27 May--Total Quality PR
Asia’s biggest action sports competition kicks off in Shanghai and fans can look forward to catching a stellar line up of the sport’s best athletes competing in the KIA X Games Asia 2010, LIVE and exclusive on ESPN from 1.00 to 3.00pm on 28-30 May.
This year’s event is the 12th edition of Asia’s biggest action sports competition - the fourth to be held in Shanghai - and will feature the new mini-MegaRamp? structure that will be showcased for the first time in Asia. Towering more than three stories high, and longer than two basketball courts, the mini MegaRamp? contests will feature Skateboard and BMX athletes dropping into a structure with a 9.2m high roll-in, launching over a gap 7.6m long and continuing into a 5.5m quarter-pipe.
More than 30 countries from five continents will compete at Yangpu District’s KIC Jiangwan Sports Centre, and over the next few days viewers from across Asia can catch five-time gold medallist Pierre-Luc Gagnon in the skateboard disciplines, as well as four-time gold medallist Kevin Robinson and eight-time medallist Simon Tabron for the BMX Freestyle events. The Yasutoko brothers Eito and Takeshi, a popular draw amongst Asian fans, return to extend their dominance in the aggressive in-line vert.
One of the sport’s most decorated athletes who practiced on the mini-MegaRamp? structure was eight-time X Games gold medallist Andy Macdonald, who gave his stamp of approval after his practice run today.
Said MacDonald: “I did the first big jump in 1999 and it’s always awesome to see this new discipline in our sport keep expanding. I always have a lot of fun with the straight jump and I think it will be something exciting and new for people to watch as well.”
Kindly refer to the broadcast schedule from 28-30 May, 1-3pm:
About the KIA X Games Asia
The X Games Asia was first held in 1998 in Phuket, Thailand and continued to draw enthusiastic crowds until 2001. From 2002-2004, the capital city of Malaysia, Kuala Lumpur was home to the Asian X Games. In 2005, the event was hosted in Seoul, Korea before returning to Kuala Lumpur again in 2006. The KIA X Games Asia has held in Shanghai since 2007.
ESPN first developed its X Games franchise in 1995. As part of ESPN Content Development, the X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
Considered the pinnacle of global action sports competition, the KIA X Games Asia 2010 will be televised live from 28th — 30 May 2010 from the KIC Jiangwan Sports Center, Yang Pu District. Visit the official websites www.Kiaxgamesasia.com and sports.qq.com/xgames for more information.
Sponsors and Partners
The KIA X Games Asia 2010 enjoys sponsorship support from Title Sponsor Kia Motors Corporation; Clear (Premium Sponsor); Pony (Gold Sponsor); Mountain Dew (Gold Sponsor); Challenge Skateboard (Official Skateboard Supplier); ELECOM (Official Supplier ); Pizza Boy ( Official Food Supplier ). It is also supported by Howard Johnson Caida Plaza (Official Hotel) and East Ticket (Ticketing Agent).
The event is proudly sanctioned by the Chinese Extreme Sports Association and is organized by ESPN STAR Sports, the Shanghai Media Group and the Shanghai Sports Federation. The Shanghai Yang Pu District Government is the event’s Special Organizer and the Shanghai Sports Competition Management Centre is the Co-Organizer while the Great Sports & Shanghai Extreme Sports Association are Supporting Organisers. The KIC Jiangwan Sports Center is the Official Venue. Other partners include footprint & Koobee (Special Intranet Streaming Partner), M312, Soma Art, Linktune (Music Partner), Holiday (Official KTV) and Guandi (Official Club)
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies — Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) — to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of over 300 million viewers in Asia. ESPN STAR Sports has 19 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Cricket, ESPNEWS and ESPN HD.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis.
About MegaRamp Events
Inventor of MegaRamp skateboarding Danny Way is the only skateboarder to jump The Great Wall of China (2005), MegaRamp Events and ESPN debuted Skateboarding Big Air at X Games 2004. The BMX Big Air Event followed in 2006. Skateboarding Big Air MegaRail Best Trick followed in 2009. The first mini-MegaRamp contest debuted in 2009. This event is the first to feature skateboarding and BMX mini-MegaRamp contests outside North America. .MegaRamp Events produces MegaRamp events around the world. For more information on MegaRamp: www.megaramp.com.
For more information, please contact:
Dechavut Vuttisilp
Total Quality PR (Thailand) Co.,Ltd.,
Tel: +66 (0) 2260 5820 ext 120
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