Bangkok--22 Jun--Weber Shandwick
Unveil the www.adidasnewsstream.com for football fans to update the latest news of the 2010 FIFA World Cup
Join “The Quest” to find out “Who Will Lead His Team to Victory?”
adidas has launched the www.adidasnewsstream.com for football fans worldwide to visit or download news updated, high quality photos, video clips, and video interviews featuring well-known football players, referees, or even African artist who painted the portrait of 32 players from the 32 federations playing at the FIFA World Cup. Thai footballs fans and worldwide are able to download or forward media features to communicate with their friends or social networking groups easily.
In addition, adidas has also introduced The Quest — adidas’ new interactive FIFA World Cup football campaign. Features 32 players from all 32 federations playing at the 2010 FIFA World Cup ,the Quest is the culmination of a long term campaign positioning the world’s best players and their skills as what ‘Every Team Needs’. The campaign sets up the question on everyone’s lips — “Who Will Lead Their Team to Victory?” and puts football fans firmly in the driving seat by inviting them to engage, interact and converse with other fans from all over the world and the world’s biggest football brand during the world’s biggest sporting event. Kicking off with a star-studded film, created in the style of a movie trailer, The Quest challenges fans from all over the world to sign up to a multi-platform digital innovation. The Quest is created by adidas and 180 Amsterdam/RIOT.
Fans are able to login at www.facebook.com/adidasfootball , and select “Matchups” on the menu to join this global fun. Twitter fans also can join adidas news updated at www.twitter.com/adidasfifawc .
For further media information, please contact:
Onanong Pratakphiriya / Bhawat Anuwong
Weber Shandwick
Tel.: 0 2343 6000 ext 059 or 062
Email:
[email protected];
[email protected]