Bangkok--24 Jun--OASIS MEDIA
Ananda is set to realize a sale of over 10 billion Baht from its Ideo projects and targets to launch 5 more projects valued 8 billion Baht in 2010.It is now looking for an IPO sale possibility, which will prompt the company to be among Thailand’s top 5 real estate companies.
Ananda is entering its “Completion Mode” as some of its Ideo condominiums are completed. This sets the company to realize over 10 billion Baht sale and echoes the tasteful selection of Ideo’s Gen C segment to a point that it targets to launch 5 more projects valued 8 billion Baht in 2010. Following its success, it is now looking for an IPO sale possibility, which will prompt the company to be among Thailand’s top 5 real estate companies.
Mr.Chanond Ruangkritya, President and Chief executive officer (CEO) of Ananda Development Co., Ltd.,discloses about the company’s policy and direction in 2H10 that Ananda is entering its “Completion Mode” as some of its Ideo condominiums are now 100% completed. It is now ready to deliver the best to its Ideo customers either in terms of project quality, property management or after-sale services. In 2010, there will be a total of 8 Ideo projects ready to be transferred, which will put the company to realize a sale of over 10 billion Baht. They include 7 fully completed Ideo projects, namely Ideo Ladprao 17, Ideo Ladprao 5, Ideo Blucove Sathorn, Ideo Ratchada-Huaykwang, Ideo Sathorn-Taksin, Ideo Mix Paholyothin, and Ideo Q Phayathai and another one project which is completed and ready to be transferred partially, Ideo Mix Sukhumvit 103. Ananda is planning to launch 5 more projects valued 8 billion Baht and strongly convinced that they will share the same success story that all other Ideo did in the past. And if things go as planned, it will look for an IPO sale possibility, which will prompt the company to be among Thailand’s top 5 real estate companies in terms of market cap.
“According to this year plan, we should be able to transfer 8 Ideo projects, so this will be the year that Ideo could be concretely touch and feel. From our first footprint into the condominium market, you will see that there have been so many Ideo launches in the past few years. Currently, we have 12 Ideo projects along the BTS line, which have created quite a phenomenon and rocked the real estate business in Thailand, either in terms of quantity, frequency or market clarity. We have crafted out a new business pattern of our own that perfectly suits the lifestyle of an urban living. Bizarre as it may seem in the beginning, today we have proved that we are in the right direction. Given our rather unorthodox marketing and the progress in our construction works, we should be able to deliver and transfer what we promise starting this May till the end of the year and hopefully in the future.” Mr. Chanond said.
In order to market its condominiums, Ananda has conducted thorough researches and studies before it comes up with a new creative market of its own. This also includes the creation of a brand to tackle that market, i.e. the Gen C segment, which defines a group of modern and tasteful people who is smart and select only the best to serve their lifestyle. This Gen C segment, which Ananda considers to be its primary market and directly communicate with, has strong passion for 5 Cs, i.e. creativity, cash control, convenience, casual lifestyle and control. They take pride to be a part of Ideo culture and have been following Ideo news and works all along. With the completion of the afore-mentioned Ideo projects in 2010, this Gen C segment will be able to really touch and feel Ideo in terms of its performance, delivery and services.
In 2H10, Ananda plans to start its presales of the new building in IDEO Morph 38 project, which it just organized “Heighten Up Opening” recently. Next, it will market its IDEO Blucove Sukhumvit, which is only 70 meters away from BTS Udomsuk, through “Ideo Best Offer” event. As a customer oriented company, Ananda will give higher priority to its customers. In general, it will focus more on its AMC (Ananda Member Club) program and organize more special activities to bond a pleasant relationship with its fans and loyal customers. It will give additional privileges to the so-called fans as they are the ones to constantly and efficiently relay what it wants to communicate to its new targets. It will also create higher awareness for its Ideo agent, which is an important investment tool for all Ideo investors, when it comes to rent or re-sale. And in order to keep up with the social networking wave, Ananda will also seriously consider Facebook, YouTube and Twitter as its communication channel.
On Ananda Sea Sense business, which was conceptualized under the theme of “leisure living” to cover residential projects in Suvannabhumi and Eastern Ring Road area, Ananda will attempt to get more information to reach its targets. In its latest “You Buy We Pay” campaign covering 6 detached housing projects, namely Lanta Resort Life, Maldives Palm, Maldives Beach, Bali Beach, Wikiki Shore and Similan Reef, Ananda is offering to its new customers a complimentary package including free down-payment, deposits, mortgage fee, transfer fee, 12-month installments and certain decorating costs. So far, the campaign has been well received by its targets and generated continuous sales to the company.
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Ananda Development Co., Ltd. Tel: 02-316-2222 ext 138
Katesiri Loylava (Kate), Public Relation Manager.