Bangkok--5 Jul--Spark Communications
Electrolux launches innovative” Ultra Active” vacuum cleaner at Power Mall Electronica Showcase to satisfy consumers with urban lifestyle
Electrolux, the world’s leading international appliance company has strengthened and emphasized its reputation on being the leader in manufacturing household appliances by launching the latest vacuum cleaner ”Ultra Active” for the first time in Thailand at Power Mall Electronica Showcase at Siam Paragon on now until July 11, 2010.
The ”Ultra Active” vacuum responds to and satisfies the lifestyles of the modern consumers who have limited time for performing household cleaning and thus provided them with a more convenient life-style. It has been developed with all the functions that will help homeowners to manage their household cleansing activities in a shorter time period.
“At Electrolux we place meeting consumers’ needs as our first priority in order to provide a, more enjoyable, convenient and better quality of life for them. Our “Ultra Active Vacuum Cleaner” is our latest innovation that reflects tour key concepts ‘Better Things to do With Your Energy and Excellent Cleaning Results with Less Effort’ which responds to the needs of consumers to minimise the time required for household cleansing,” said Mr. Sutti Manokitjarunman, General Manager, Electrolux Thailand.
The major highlight of the product is its powerful motor up to 2,100W and the big dust container with True Cyclonic system that will stabilize the suction power and allowing for easier cleaning. In addition, it comes with high quality washable HEPA12 dust filter and remote controller for on/off operation and adjusting suction power with digital display at the unit. Moreover, it incorporates a high quality rubber rope for tiding up all tube & accessories with the unit (easier for storage) and can be a soft bumper helps pervent the unit from collision with other objects while cleaning.
In addition, to increase the convenience and efficiency while performing the work, “Ultra Active Vacuum Cleaner” has a telescopic tube and 3 in 1 nozzle to help users in cleaning comfortably and easily change its functionality according to their purposes such as for cleaning curtains or brush mode for dirty areas or being a small nozzle for some difficult to reach area.
“When researching and initiating our innovation for all technologies at Electrolux, we always look at the needs and address the challenges that our customers might experience on a regular basis. The new Ultra Active Vacuum Cleaner will help to minimize time requirements for cleaning and thus will allow customers to use the extra time for other activities which are more enjoyable and beneficial to their daily lives” Mr.Sutti said.
“In line our corporate philosophy, our vacuum cleaner products reflect our hard work and willingness to develop new technologies that will provide more comfort and convenience for our customers We strongly believe that this new vacuum will able us to stimulate and increase the market as well as to solidify our position in floor care products.”
Consumers can experience the “Ultra Active Vacuum Cleaner” for the first time in Thailand at the Power Mall Electronica Showcase at Royal Paragon Hall, 5th Floor, Siam Paragon between June 30 to July 11, 2010.
At the event, Electrolux is also featuring many other household appliances such as washing machines, refrigerators, and vacuum cleaners with special price and offer for our consumers at a full capacity.
Photo Caption (from left to right)
Mr.Sutti Manokitjarunman, General Manager, Electrolux Thailand
Mr.Santa Nikolaus, General Manager, Floor Care S.E.A., Electrolux
Ultra Active Vacuum Cleaner
The latest vacuum cleaner ”Ultra Active” in respond to the needs of urban lifestyle consumers which help to minimise the time for household cleansing and allow customers to use the extra time for other activities.
About Electrolux
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.
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