Bangkok--14 Jul--Spark Communications
Electrolux Thailand, a global leader in kitchen and home appliances, reinforces its leading position as the brand offering products and innovation for clothes washing, drying and ironing. Electrolux is the only company in the market providing the complete solution products.
Electrolux’s best selling products are quality, durable and design-oriented washing machines and clothes dryers. Electrolux’s front load washing machines is the leader in the front load type market with the largest market share of 37% in Thailand.
At the end of 2009, Electrolux launched its first steam iron as a new product line in the Thai market.
The launch of the steam iron has resulted in Electrolux becoming the only such company to offer a complete solution laundry in Thailand - emphasizing its commitment in offering home appliances with customers in mind under the slogan “Electrolux — Thinking of You.”
“Electrolux is well recognized as the brand for fabric care. We are glad to offer the complete solution for clothes washing, drying and ironing. Besides our market leading position in front load washing machines, we are constantly striving to meet the needs of Thai consumers’ in offering complete and innovative fabric care solutions. We realize that living spaces in the urban environment is limited and this play a part in developing products to handle the laundry process conveniently. With this in mind, our clothes dryers have become one of our customers’ favorite products because of the space savings they offer. Our unique night cycle washing machine is designed for the fast-moving lifestyles and is another example of our Thinking of You proposition,” Sutti Manokitjarunman General Manager, Electrolux Thailand said.
Sutti added, “We aim to offer all-in-one fabric care products in response to consumer’s needs. We believe because of our commitment to provide quality products and service, Electrolux will continue to be a leading choice of consumers. We target 40% growth in our fabric care segment. In the Thai market, although the front load washing machine segment takes the least market share compared to the top load and twin tub washing machines, it has achieved the highest growth of 15% putting Electrolux at the top of the market share for front load washing machines. Moreover, we foresee growth in the washing machine market because currently only 35-40% of homes have washing machines.
Electrolux is well-known as producer of home electrical appliances. Electrolux’s fabric care products include washing machines, clothes dryers, washing and drying machines (2 in 1), irons and steam irons. Electrolux’s fabric care products feature new technologies; water and energy saving systems and Jet Spray systems for more efficient cleaning, a delicate washing system to avoid twisted fabrics, a night cycle washing system, iron aid dryer for experience the comfort of wearing crease-free clothes and reduce time on ironing by more than half, irons which have a safety stand with patented rubber heel, an Anti-calc and Drip stop system, and an automatic safety switch off mechanism.
Photo Caption
Sutti Manokitjarunman General Manager, Electrolux Thailand
Fabric Care Products
EWN 14991
- Smart System
- Night Cycle for convenient night time washing
Jet System
EWF 1073
- Time Manager for energy saving
- Jet Spray for deep clean
- Night Cycle for convenient night time washing
EWW 1273
- Washing and drying in one machine
- Capacity: 7-kg washing and 5-kg drying
- More capacity and value for drying
Jet Spray system
EWT 705
- T-Drive Technology
- 35% better washing efficiency
- Eco Rinse — 50% water saving
EDI96150W
- The powerful steam injection, ensuring the steam penetrates into the fabric to maximum effect, taking out both wrinkles or odors
- The effective tumbling, our 2-motor technology provides precise control over tumbling and air movement
- The very sophisticated software, the “brain”that controls all parameters -steam, heating, temperature, movement and timing —all with great accuracy
ESI530
- Smart steam iron
- 3-way safety auto-off
- Anti-calc with self-clean system
- Drip stop system
- Cord with 360? swivel
About Electrolux
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.
Share more of our thinking on www.electrolux.co.th and http://newsroom.electrolux.com/th/
For more press information and pictures, please contact:
Panadda or Warangkana
Spark Communications, Tel. 02-653-2717-9
Email:
[email protected] /
[email protected]