Bangkok--14 Jul--Bangkok Public Relations
Son-Yuke Songpaisan joins the product sampling activities at JJ Market and Devils and Divas Comedy Concert
Minute Maid Pulpy by Coca-Cola system in Thailand recently teamed up with Son-Yuke Songpaisan, its new brand ambassador, to take part in a massive product sampling campaign, starting with activities at JJ Market and Devils and Divas Comedy Concert.
Over 3 million samples will be handed out in the ‘shake-drink-chew’ campaign to give consumers the opportunity to enjoy Minute Maid Pulpy’s taste of naturally-refreshing orange juice with real orange pulps on which to chew with each mouthful consumed.
Ms. Chanisa Kaewruen, Marketing Director, Coca-Cola (Thailand) Limited said, “This ‘shake-drink-chew’ sampling campaign follows up on the successful launch of Minute Maid Pulpy to allow consumers to experience the freshness of the best quality orange juice with real orange pulps. The sampling activities conducted with Son-Yuke Songpaisan, a rising star and the brand ambassador for Minute Maid Pulpy, at JJ Market and at the Devils and Divas Comedy Concert (held at Thunder Dome Impact, Muang Thong Thani) received overwhelming response from consumers at both venues.”
“Minute Maid Pulpy will conduct the nationwide sampling campaign until the end of the year at supermarkets, hypermarkets, office buildings, BTS/MRT stations and universities to allow consumers to enjoy the ultimate freshness and the ‘shake-drink-chew’ experience of Minute Maid Pulpy, the orange juice with the natural orange real pulps,” added Ms.Chanisa.
For more information, please contact:
Coca-Cola (Thailand) Limited Bangkok Public Relations Ltd.
Tel: 0 -2835-1000 Tel: 0-2664-9500
Natha Boonprasit, PR Manager Panta Poonsapmanee (ext. 116)
Notes to the Editor
Minute Maid Pulpy is Coca-Cola’s highly successful global juice drink brand and also enjoys market leading positions in China and Indonesia as well as Thailand in which Minute Maid Pulpy is the best-selling brand in the category of orange juice with real orange pulps.
Minute Maid is the world’s largest juice drink brand by the Coca-Cola Company, with annual sales of over US$1 billion. Quality products under the Minute Maid brand are currently sold in almost 100 countries around the world. The global Minute Maid portfolio of beverages includes over 100 flavours and varieties, including Minute Maid Pulpy.
PHOTO CAPTIONS
Son-Yuke Songpaisan, Minute Maid Pulpy’s brand ambassador, posing with the presenters during the product sampling activity at JJ Market.