Bangkok--17 Aug--Maxima Consultants
Burberry, a luxury brand with a distinctive British sensibility launches a completely interactive advertising campaign using innovative technology. Users can select and control view and perspective of campaign, cast and products. Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees. Campaign available on all Burberry digital platforms: Burberry.com, Facebook, You Tube, Twitter.
Individual products and cast respond to user controlled commands bringing people closer to collection, cast and location.
First time this fully immersive and interactive technology has been used for a global luxury fashion advertising campaign, reinforcing the brand's heritage, innovation and digital creativity.
14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections.
“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.” Christopher Bailey, Burberry Chief Creative Officer
Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature British cast including Rosie Huntington Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, Douglas Booth, Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, Thomas Penfound and more.
Campaign available on all Burberry digital platforms: Burberry.com, Facebook, You Tube, Twitter
For more information, please contact
Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547
Suchinda, Saengnapa, Panadda