Bangkok--18 Aug--Italiasia Trading
illy METODO IPERESPRESSO by Italasia, importer of leading Italian goods, held “illy Private Moment” to launch the first “illy METODO IPERESPRESSO” shop in Thailand and also showcase illy METODO IPERESPRESSO Capsule, its’ latest innovation. Experience the ultimate premium coffee unlike any other in the world. illy introduced its brand ambassadors who embody illy’s style: celebrities Ying Air-MR Chantraladda Yukol / Anakkawat Kowathanakul / Vithawat Shinbaramee / Bell - Supol Puasirirak. The illy Showcase also presented unique art created by illy Capsule and coffee mugs at Power Hall, 4th Floor, The Emporium Shopping Complex.
The coffee shop is decorated like a modern art gallery to portray illy METODO IPERESPRESSO as a fashionable and artistic product. The ‘Capsule’ moment presents the coffee variety for coffee lovers: medium roasted, long espresso, decaffeinated and dark roasted. The ‘concentrating’ moment is for special moments when you need a cup of coffee by your side. The ‘fashionable: stylish’ moment uses the capsule necklace to represent the fashionable and stylish coffee drinkers. The event presented the illy Art Collection Showcase with unique and chic illy coffee mugs designed by more than 50 well-known and new international artists. Only one to three illy collections are available per year in limited quantities and selected mugs are available at certain illy shops only for customers to enjoy.
The special highlight of the launch was the introduction of the six celebrity brand ambassadors, businessman Anakkawat Kowathanakul, young executive Champ- Vithawat Shinbaramee, retailer Jakkrit Keeratichokchaikun, airline businessman Pong - Vachara Pincharoen, singer Bell - Supol Puasirirak and fashion businesswoman Ying Air-MR Chantraladda Yukol, who embody the illy style whose characters were captured on portraits by students from the Faculty of Journalism and Mass Communications at Thammasat University. Jaturong Hiranyakarn, Warakorn Tuwajit and Professor Varee Chatudompol trained and gave advice to these students as a corporate social responsibility activity, a part of the company’s policies to assist Thai students to showcase their talents.
The new shop hopes to provide a high-quality coffee experience to Thai coffee lovers with the premium illy METODO IPERESPRESSO coffee machine from Italy which has a mix of culture, fashion, design and art created by stylish imaginative minds. This coffee machine is available in over 140 countries around the world. This is an opportunity for Thai people to experience the modern culture of “illy METODO IPERESPRESSO” Shop, the first in Thailand, at Power Hall at The Emporium Shopping Complex. Other well-designed coffee machines were launched as well. For the first time in Thailand, the Francis Francis Y1 is available. The Francis Francis X7 and X8, designed by well-known architect Lucca Trazzi, are more than coffee machines. The illy Capsule is made from quality Arabica espresso beans available in medium roasted, long espresso, decaffeinated and dark roasted to delight coffee lovers, making life much simpler in a flash. To delight coffee enthusiasts, a signature drink, th e Vanilla Espresso-Tini, was concocted especially for this event.