Bangkok--25 Aug--Hill & Knowlton
Customers in Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand can now download the latest version of BlackBerry App World
Research In Motion (RIM) is today announcing updates to BlackBerry App World in Asia. BlackBerry App World is the official application store for BlackBerry smartphones* and provides customers with an intuitive, integrated service for discovering, downloading, recommending and managing mobile applications for personal or business use. New features in BlackBerry App World, which is available for download today, include a credit card payment option, enhanced discovery and search capabilities, and a new user identification system called BlackBerry ID. In addition to the broad selection of free mobile applications available in BlackBerry App World, customers can also now purchase a variety of additional mobile application starting from US 99 cents.**
Credit Card Payment Option
With the new BlackBerry App World, customers will be able to purchase applications using major credit cards, including Visa and MasterCard.
Easier Application Discovery
BlackBerry App World adds new tabbed sections for various lists of applications. Users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of the Newest Apps and Recently Updated Apps.
QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere — the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application's information and download page.
BlackBerry ID
BlackBerry ID provides customers with a device-independent user identification (ID) used with BlackBerry App World. It enables credit card payments and allows customers to seamlessly transfer their personal library of free and purchased apps when they switch to a new BlackBerry smartphone.
“BlackBerry App World continues to grow with a rich catalog of personal and business oriented applications that further enhance the BlackBerry smartphone experience,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “The new features in BlackBerry App World make it even easier for customers to find, purchase and maintain applications for their BlackBerry smartphone.”
Customers in Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand can now download the new BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com.
* BlackBerry App World is available for BlackBerry smartphones that include a trackball, trackpad or touch screen running BlackBerry OS 4.5 or higher. Users require an active BlackBerry data service plan to access BlackBerry App World. Data charges may apply for customers that have limited data plans.
** Prices are automatically converted from the US dollar price and shown as a price in the local country currency.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
For media enquiry, please contact
James Rowland-Jones and Kamolrat Plodpai
Hill & Knowlton Thailand
Tel: 02-627-3501 ext.206 and 109
E-mail:
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