Bangkok--20 Oct--Saatchi & Saatchi Thailand
Thailand has faced significant increase in road accidents this year so rather than just sell insurance Saatchi & Saatchi Thailand and Thanachart Insurance have recently launched a new idea designed to tackle the problem…how we drive.
The multi channelled initiative breaks on TV this week and is being rolled out through social and mobile, live experiences, as well as creatively improving road signage in key accident areas across the country.
TV:
http://www.youtube.com/watch?v=8tEvvfoZssY&list=UUDEbcpQWUOhjWiB9NS_PZGg
http://www.youtube.com/watch?v=zHJy4Svrtfc&list=UUDEbcpQWUOhjWiB9NS_PZGg
http://www.youtube.com/watch?v=2-spS9xzkLM&index=4&list=UUDEbcpQWUOhjWiB9NS_PZGg
http://www.youtube.com/watch?v=SKpNnYnW6Es&list=UUDEbcpQWUOhjWiB9NS_PZGg&index=3
Credit :
Agency : Saatchi & Saatchi Thailand
Executive Creative Director : Nuntawat Chaipornkaew
Creative Group Head : Papop Chaowanapreecha
Copywriter : Tanongsak Tannoprat, Chavanon Tantisiriseranee
Art Director : Kajohnchai Rodklongtan, Shayne Chomchinda
Production Company : Number 7
Director : Anurux Jansanjai
Assistant Director : Binatda Soemsuktor
Producer : Patchapan Boonchan
Editor : Kriangkrai Watananiyom